Wednesday , April 23 2014

Neil Patel of KISSmetrics offers up tips for Entrepreneurs

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Neil Patel is the co-founder of Crazy Egg and KISSmetrics. He helps companies like Amazon, NBC, GM, HP and Viacom grow their revenue. The Wall Street Journal calls him a top influencer on the web and Entrepreneur Magazine says he created one of the 100 most brilliant companies in the world. He was recognized as a top 100 entrepreneur under ... Read More »

Advertising News: 30-country study finds that First Screen is now Mobile

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The AdReaction report was designed to understand consumers’ motivations across different devices, and the findings are staggering. Smartphones and tablets account for 47% of media time but only 4% of media spend, this is expected to grow to 12% by 2016. Check out the presentation and Youtube video below. Lots of fantastic stuff. Millward Brown AdReaction Multiscreen 2014 Global Report ... Read More »

Mobile Mixed and the SMS Handbook

Mobile Presence Podcast Feb 26th Archived Episode Mobile marketing strategist, consultant and coach Greg Hickman discusses his company Mobile Mixed, his mobile marketing podcast, SMS Marketing and his latest book called the SMS Marketing Handbook. Related Posts:Neil Patel of KISSmetrics offers up tips for EntrepreneursBrand Secrets From Industry Experts and Other Notes from SXSW 2014The Five Best Practices for Mobile ... Read More »

Brand Secrets From Industry Experts and Other Notes from SXSW 2014

Mobile Presence Podcast March 19th Archived Episode Brand Secrets From Industry Experts, and how can you create a memorable and meaningful brand, and Other Notes from SXSW 2014 as Peggy and Shahab learn some of the takeaways with the Vice President of Brand and Creative at Vocus, Erin McCahill. Related Posts:Neil Patel of KISSmetrics offers up tips for EntrepreneursMobile Mixed ... Read More »

The Five Best Practices for Mobile Marketing

Mobile Presence Podcast Feb 19th Archived Episode Kim shares with us a recent article entitled the Five Best Practices for Mobile Marketing. She explains why by following these best practices, you will maximize your mobile power. Ignoring them and your marketing might as well be yesterday’s news. Related Posts:Neil Patel of KISSmetrics offers up tips for EntrepreneursMobile Mixed and the ... Read More »

Kia Hamstered up some Emotions for the new 2014 Kia Soul

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In the world of advertising it’s hard to run with a theme for very long. Slogans have a relatively short shelf-life, and jokes are no longer funny once you’ve heard them. The worst thing in the world of advertising is when a good idea’s beaten to death with a bat, resurrected and beaten some more. For me, if a company ... Read More »

Dos and Donts of Location Based Services

Mobile Presence Podcast Feb 5th Archived Episode Dos and Donts of Location Based Services as we hear from Asif Khan, the president and founder of the Location Based Marketing Association. Related Posts:No Related Posts Read More »

Mobile Presence Podcast: SkyWire Media Becomes SkyWire, Inc.

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We learn about some big changes to SkyWire mobile marketing products and future goals with this week's guest Russ Carlson, the General Manager/Senior VP of Operations at SkyWire. Read More »

Essential Elements of a Mobile-Friendly Email Marketing

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Why is Mobile-Friendly Email Marketing is so Critical? Shahab, Peggy and Kim interview Cynthia Price, head of Sales and Marketing of MyEmma.com, and she answers this question for us. Related Posts:How to Get a Response to the Emails You’ve Worked So Hard to Write!We Recently Improved our Email Marketing NewsletterHow to Spruce up Your Business Email Newsletters AKA Anatomy of ... Read More »

How To Get More Out Of Your 2013 Mobile Content in 2014

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Mobile Presence Podcast January 15th Archived Episode Cool-Hunter and Social Media Guru Ken Herron tells us how to get more out of your 2013 mobile content, including Content Mining and three rules to work with. Those include updating content with visuals, refreshing with new angles and embellishing with input from the community. Related Posts:No Related Posts Read More »

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