Saturday , October 25 2014

10th Annual Davey Awards Winner!

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CONGRATULATIONS ARE IN ORDER! We won Silver in 2 categories, our third year in a row! 2014 Silver Award: 1664Z – 2013 Beyonce SMS Campaign – Mobile Marketing – Events 2014 Silver Award: 1669W – SkyWire.com rebrand – Websites – Branding About the Davey Awards: The Davey Awards is an international creative award focused exclusively on honoring outstanding creative work ... Read More »

The new Volvo ad reminds us again why a well-crafted storyline is so important.

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The new Volvo ad hits 2 million views, reminding us again why a well-crafted storyline is so important. Read More »

Aaron Rodgers gets tips from Hanz and Franz from SNL

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New State Farm Ad Features Aaron Rodgers   Read More »

How Should Marketers be Utilizing Mobile-Only Apps?

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Snapchat, Whisper, Secret, YikYak, Truth, Confide and 20 Day Stranger: how should marketers use them to connect with customers on mobile, and what are the ‘new rules of engagement’? Read More »

What makes a good commercial?

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This commercial by director Spike Jonze, is another testament to good story telling. As storytellers we must use every sense available. This director utilized music, lighting and cross cutting along with simple suggestive scenes to bring you into the commercial and make you feel bad for the lamp. Even if you don’t feel bad for the lamp, viewers will wonder ... Read More »

Crazy low budget ad gets over 1.5 million views.

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This ad was crazy… Crazy good that is! It was one of those ads that I really wanted to hate… but the sheer, seemingly idiotic creativeness keeps you from wanting to shut it off. Oddly enough, it is shot very well and the references to old video games, TV and family photos have you laughing from the get go. The ... Read More »

Planning For (And Against) The Second Screen

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From the brilliant minds at Jack Morton Worldwide comes this amazing bit of research by way of SlideShare. According to the SlideShare description: Today, 90% of media consumption is screen based. In 2014, the number of mobile devices in the world will exceed the global population. By 2018, there will be 1.4 connected mobile devices per person. That means that, ... Read More »

Statigram rebrand launches today. #iconosquare

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Statigram shifts branding to reflect current services offered versus initial brand goals According to an email sent to al users, “This new identity better reflects the way our platform has evolved over the last few years. It is no longer only about analyzing your statistics, it is also about managing your activity and engaging your community. Iconosquare is the place ... Read More »

Neil Patel of KISSmetrics offers up tips for Entrepreneurs

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Neil Patel is the co-founder of Crazy Egg and KISSmetrics. He helps companies like Amazon, NBC, GM, HP and Viacom grow their revenue. The Wall Street Journal calls him a top influencer on the web and Entrepreneur Magazine says he created one of the 100 most brilliant companies in the world. He was recognized as a top 100 entrepreneur under ... Read More »

Advertising News: 30-country study finds that First Screen is now Mobile

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The AdReaction report was designed to understand consumers’ motivations across different devices, and the findings are staggering. Smartphones and tablets account for 47% of media time but only 4% of media spend, this is expected to grow to 12% by 2016. Check out the presentation and Youtube video below. Lots of fantastic stuff. Millward Brown AdReaction Multiscreen 2014 Global Report ... Read More »

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