Tuesday , July 29 2014

What makes a good commercial?

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This commercial by director Spike Jonze, is another testament to good story telling. As storytellers we must use every sense available. This director utilized music, lighting and cross cutting along with simple suggestive scenes to bring you into the commercial and make you feel bad for the lamp. Even if you don’t feel bad for the lamp, viewers will wonder ... Read More »

Crazy low budget ad gets over 1.5 million views.

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This ad was crazy… Crazy good that is! It was one of those ads that I really wanted to hate… but the sheer, seemingly idiotic creativeness keeps you from wanting to shut it off. Oddly enough, it is shot very well and the references to old video games, TV and family photos have you laughing from the get go. The ... Read More »

Planning For (And Against) The Second Screen

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From the brilliant minds at Jack Morton Worldwide comes this amazing bit of research by way of SlideShare. According to the SlideShare description: Today, 90% of media consumption is screen based. In 2014, the number of mobile devices in the world will exceed the global population. By 2018, there will be 1.4 connected mobile devices per person. That means that, ... Read More »

Statigram rebrand launches today. #iconosquare

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Statigram shifts branding to reflect current services offered versus initial brand goals According to an email sent to al users, “This new identity better reflects the way our platform has evolved over the last few years. It is no longer only about analyzing your statistics, it is also about managing your activity and engaging your community. Iconosquare is the place ... Read More »

Neil Patel of KISSmetrics offers up tips for Entrepreneurs

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Neil Patel is the co-founder of Crazy Egg and KISSmetrics. He helps companies like Amazon, NBC, GM, HP and Viacom grow their revenue. The Wall Street Journal calls him a top influencer on the web and Entrepreneur Magazine says he created one of the 100 most brilliant companies in the world. He was recognized as a top 100 entrepreneur under ... Read More »

Advertising News: 30-country study finds that First Screen is now Mobile

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The AdReaction report was designed to understand consumers’ motivations across different devices, and the findings are staggering. Smartphones and tablets account for 47% of media time but only 4% of media spend, this is expected to grow to 12% by 2016. Check out the presentation and Youtube video below. Lots of fantastic stuff. Millward Brown AdReaction Multiscreen 2014 Global Report ... Read More »

Mobile Mixed and the SMS Handbook

Mobile Presence Podcast Feb 26th Archived Episode Mobile marketing strategist, consultant and coach Greg Hickman discusses his company Mobile Mixed, his mobile marketing podcast, SMS Marketing and his latest book called the SMS Marketing Handbook. Related Posts:Neil Patel of KISSmetrics offers up tips for EntrepreneursBrand Secrets From Industry Experts and Other Notes from SXSW 2014The Five Best Practices for Mobile ... Read More »

Brand Secrets From Industry Experts and Other Notes from SXSW 2014

Mobile Presence Podcast March 19th Archived Episode Brand Secrets From Industry Experts, and how can you create a memorable and meaningful brand, and Other Notes from SXSW 2014 as Peggy and Shahab learn some of the takeaways with the Vice President of Brand and Creative at Vocus, Erin McCahill. Related Posts:Neil Patel of KISSmetrics offers up tips for EntrepreneursMobile Mixed ... Read More »

The Five Best Practices for Mobile Marketing

Mobile Presence Podcast Feb 19th Archived Episode Kim shares with us a recent article entitled the Five Best Practices for Mobile Marketing. She explains why by following these best practices, you will maximize your mobile power. Ignoring them and your marketing might as well be yesterday’s news. Related Posts:Neil Patel of KISSmetrics offers up tips for EntrepreneursMobile Mixed and the ... Read More »

Kia Hamstered up some Emotions for the new 2014 Kia Soul

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In the world of advertising it’s hard to run with a theme for very long. Slogans have a relatively short shelf-life, and jokes are no longer funny once you’ve heard them. The worst thing in the world of advertising is when a good idea’s beaten to death with a bat, resurrected and beaten some more. For me, if a company ... Read More »

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