Gucci’s new Social Media campaign goes to the surreal with Frank Miller’s help

Gucci hired Frank Miller, the man behind the blockbuster movies 300 and Sin City to create a film for their new campaign.

The company unleashed a new fragrance and they created a fantastically easy-to-navigate eye-candy of a Facebook page to promote the online video Miller created to promote the commercial he film designed to push the perfume. Try saying that ten times fast!

“A white sports car screeches across a dystopian cityscape – a beautiful blonde at the wheel. Her blazing tires screech to a halt, and she steps out to survey her hunting ground. Savoring the night air she remembers: a night, a man, her choice… a perfume.”

Anyone remember the Ridley Scott commercial that introduced the Apple Macintosh Computer to the world in 1984?