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Current Events in Advertising: Bad Billboard Campaign pulled in Indiana

Loving our Restaurant is like wanting to commit a mass suicide!?

“Our role is not to be controversial or even edgy. We want to be noticed — and there’s a difference,” Jeff Leslie, vice president of sales and marketing at Hacienda, told the South Bend Tribune in an interview. “We have a responsibility to (advertise) with care, and that’s why we’re pulling this ad. We made a mistake and don’t want to have a negative image in the community.”

Responsibility to advertise starts with concept approval, Mr. Leslie. There are many more ways to capture your target market’s attention than by creating, implementing and placing ads that refer to the 1978 Jonestown cult massacre in which more than 900 people died. First Kenneth Cole, then Groupon and now Hacienda? Marketing departments at these companies are really dropping the ball.

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