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Category Archive for ‘advertising’

The Assurance Advertising Blog [Kindle Edition] – Subscribe today!

The Assurance Advertising Blog Kindle Edition is now available on Amazon.com

The Royal Wedding and Advertising.

Bring current events into your brainstorming sessions

How to Represent Your Products More Effectively

You can’t sell people on just straight-forward logical explanations of product benefits.

New Luxor Las Vegas Commercial now live

What do you think about our 2011 CLIO Awards submission?

“Supersize Me” Filmaker’s Greatest Movie Ever Sold

Morgan Spurlock’s at it again!

Our entry to the CLIO awards gets a smile on Twitter

Fantastic!

How to create the perfect “Call to Action” by Adding Restrictions

All advertising is beneficial for brand recognition, but advertising with a strong call to action pulls in immediate sales.

How to write the right copy!

Copy writing. Why is it so important when advertising your business? It’s all about credibility, easy to read layout and targeted copy. CLICK HERE to read a great brief article about this subject on the UP ALL DAY blog

Current Events in Advertising: Bad Billboard Campaign pulled in Indiana

There are many more ways to capture your target market’s attention than by creating, implementing and placing ads that refer to the 1978 Jonestown cult massacre in which more than 900 people died. First Kenneth Cole, then Groupon and now Hacienda?

Behind the Scenes Video of the new Luxor Las Vegas Commercial

Unable to view on your mobile device? CLICK HERE