The Assurance Blog

Why some advertising fails to entice the intended target market
Advertising Mistake #1- No Call to Action
It’s been proven time and time again that if you don’t ask people to buy what you’re offering, chances are they‘ll go to someone who does. But we must look deeper than that.
Does your call to action truly evoke [...]

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Get people to buy what they need

Why is it that sales are such a hard thing to develop and drive? It’s as though consumers feel that they are always being ripped off. I believe this is because most managers put an emphasis on sales and profit as opposed to why customers and clients need what [...]

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Updating your business is one Golden Nugget of an idea
We’ve said it over and over again: the best way to increase sales is to find out what your competitors are doing; learn it, refine it, better it and then implement it.
Otherwise expect your business to wither and die.
It seems that the longer people are in [...]

According to the USDA Forest Service, American office workers discard more than 100 million tons of paper every year.
Add an eco-friendly note to your e-mail signature, like, “Please consider the Earth before you print this email.” Or, use a colorful, eye-catching graphic in your email – feel free to copy and use the graphics [...]

How to track and generate sales more efficiently

Managers have the daunting task of trying to stay on top of all day-to-day activities, training staff and servicing clients; developing a good tracking system for your staff can give you the time and the edge necessarily for success.
Keep your staff in the loop
First organize your sales process [...]

A creative resource for developing effective business promotions
Having a great promotion that has a strong call to action is a sure fire way to get people noticing your products. Today we’ll take a look at some fundamental promotion ideas to get your creative juices flowing.
The buy one /get one free
A great way to get [...]

Getting your blog and networking sites to work together.
Implementing programs to enhance your web marketing
Having a blog in business these days is essential; so is using networking websites. If you haven’t become a part of this new social media landscape you are about to miss the express bus to Successvile.
Why Social networking sites [...]

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