The Assurance Blog

Get your business moving at the speed of technology: the lazy way

Over the past couple of days I’ve been noticing that certain types of companies have not only survived the economic downturn but are actually increasing their successes. How have they done this?
Well, the main trend between the companies is that they are utilizing [...]

This presentation accompanied our free 2009 classes. You can now download the entire high-quality presentation as an ebook by SAVING THE EBOOK FROM THIS LINK (right click on PCs):
Five Reasons Why Businesses Fail – CLICK HERE AND CHOOSE “SAVE AS” TO GET THIS FREE EBOOK!

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You can also watch the presentation at a lower quality without [...]

How to spark interest in your website
The importance of blogs in modern business
In this brave new world of interactive technology, and communication at the speed of light, your website needs to find its way to your target market and keep them coming back for more.
This can be easily accomplished through the power of [...]

Have a good plan for your business – Part 2 (if you missed Part 1, CLICK HERE)
Starting the business plan
At this point you should have a pretty good idea of what your business is and what you hope to accomplish. The next thing you need to know is what information is important for a [...]

Why planning for business is so important.
In the immense ocean of money and politics that we call “business” having a plan of attack can mean the difference between sinking like a rock and sailing your way into the sunset called success.
Many small businesses overlook the planning aspect of their companies, which explains why most [...]

When the economy hits Hollywood, Hollywood hits back!
A look at the recent shift in Hollywood to put marketing execs in control.
All of us have had to work hard these past few years to bear the weight of this economic corpse wrapped around our necks. Even companies that have been at the top of the [...]

Politics aside good business advice is good business advice

Regardless of how you feel about Malcolm X’s politics or religious beliefs you have to admit he had a great mind. Mobilizing and influencing so many people is not the work of a simpleton; there is an obvious understanding of people, business and life in the mind [...]

Four ways to make your business more memorable and create better customer relations
If you just started a business and find you know less than you thought you did about small business marketing heed this advice: when your customers trust you it directly turns into increased profit!
Once you have a good reputation your customers will [...]

Should I Advertise in a Recession?
(A time to gain market share!)
*PART TWO*
Last time we went over two of the basic things that focus your marketing efforts to gain the clients your competitors are no longer fighting for.
This time we will cover putting together all of the information you gathered and making good use of [...]