AMC’s hit advertising show Mad Men is off to a great start

AMC’s hit show Mad Men started its fourth season this last Sunday and my wife and I were bursting with anticipation. The last season ended with the future of the fictional ad agency, Sterling Cooper, hanging from a thread and it felt like an eternity of waiting to see what would happen next.

If you’ve missed the last three seasons, just know that I’ll be spilling the beans on some happenings in the first episode of season four below…so if you hate spoilers: READ NO FURTHER. For those of you who don’t mind, the backdrop for the show is important to know before reading on: The show takes place in 1960’s New York, specifically Madison Avenue, the hub of western advertising, especially back then. The show is filled to the brim with alcoholism, sex, infidelity, excitement and a look at the workings of ad agencies.

For those of you who are avid watchers of the show… did you like the new episode or did you think it was lacking?

I thought it was great. The new season started off with a bang; all sorts of PR problems and growing pains of a fledgling advertising agency make the screen burn with conflict. My favorite part of the whole show was when the protagonist (Donald Draper played by 2008 Golden Globe winner John Hamm) throws a client out of the office for being so stuck in their ways that they can’t think outside the box.

I got such a rush from that scene! I think all creative department workers dream of doing this to a client at one point or another, even though they probably never have. It can drive one crazy when a company, who by the way is coming to you because they need to change their strategy, are unwilling to listen to the creative ideas that will help them reach their market.

Sometimes, all the client really wants is a new production of an ad they’re already running. It’s as if they expect to turn a huge profit on the same ad. Many times these same clients then act totally surprised when the same ad produces the same results.

I’ve lost hundreds of hours on rewrites just because the account executive is scared he’s going to lose a client. And truthfully, I don’t mind rewriting an ad if it’s in the name of progress. After all every business should be involved in their own advertising campaign and should help come up with concepts that will attract more customers. That and, well, the more I write, the better I become in the long run.

So tell us…do you love the show?

What was your favorite season?

How is season 4 treating you?

What was you’re favorite scene?

Until next time…Happy Marketing

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When Reza out of our California office suggested I watch the movie Art & Copy I was intrigued but not too sure what to expect.

The film, through fantastic interviews, superb narration and clever editing, shows you the importance of creativity in advertising and the love advertising agencies give their work.

The filmmakers explain first hand the pitfalls most business owners don’t see when running a campaign and how good creative is set up to avoid these problems by connecting to the target audience more effectively.

The film, although not a perfect snapshot of this mammoth industry, is a very compelling piece of art in itself. I can see why this was the 2009 Official Selection at Sundance.

The agencies interviewed are those whose clients can afford large campaigns, something that is not always the case with Agencies who don’t work with giants like Nike and Apple. However it does show you how if you invest in good creative and placement you will recoup your expenses and then some.

Tommy Hilfiger tells of how so very embarrassed he was when his ad agency used a campaign comparing him (a nobody at the time) to the likes of Calvin Klein and Ralph Lauren. Even so, he was able to go through with the pricey half page ads and expensive 7th Ave billboard in New York. And when he did, he soon became one of the most talked about designers in the U.S. sending his sales skyrocketing beyond his wildest dreams.

Despite the fact that the creators of the “GOT MILK?” campaign or the creators of the dancing silhouette iPod commercials talk about how they are pitting themselves against the giants in New York, they still aren’t necessarily feather weights either. In fact their facilities reminded me of something out of Lifestyles of the Rich and Famous, or maybe MTV Cribs.

Wieden + Kennedy in particular houses a basketball court, and a nice little practice space for bands, among other things! All of these luxuries are to help with the creative process because they know that good creative sells products.

This film lets you see the process agencies undertake to get a campaign. Everything from ideas to approved billboards and TV ads.
Relive the impact of the first Macintosh TV commercial. Re-experience the social movement created out of the JUST DO IT campaign, and learn the startling truth about where that line came from.

The importance of clever, responsible and creative advertising campaign’s that inspire rather than numb audiences comes to the forefront of the themes presented, and while it seems one-sided, the film does not flop.

To learn more about getting creative with your advertising watch this movie, and if you decide you need more help getting good creative remember that you can call on us any time.

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www.youtube.com/watch?v=r08ziOtOeHI