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Why some advertising fails to entice the intended target market
Advertising Mistake #1- No Call to Action
It’s been proven time and time again that if you don’t ask people to buy what you’re offering, chances are they‘ll go to someone who does. But we must look deeper than that.
Does your call to action truly evoke [...]

Art & Copy: A film about creative advertising

When Reza out of our California office suggested I watch the movie Art & Copy I was intrigued but not too sure what to expect.
The film, through fantastic interviews, superb narration and clever editing, shows you the importance of creativity in advertising and the love advertising agencies give [...]

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Updating your business is one Golden Nugget of an idea
We’ve said it over and over again: the best way to increase sales is to find out what your competitors are doing; learn it, refine it, better it and then implement it.
Otherwise expect your business to wither and die.
It seems that the longer people are in [...]

Do you think this ad is clever or going in the wrong direction?
Click on the image of the silly ad to see the full blog post at Ask a Copywriter blog!

A creative resource for developing effective business promotions
Having a great promotion that has a strong call to action is a sure fire way to get people noticing your products. Today we’ll take a look at some fundamental promotion ideas to get your creative juices flowing.
The buy one /get one free
A great way to get [...]