Category Archive for ‘marketing’
So what does it take to be an effective marketer today?
What does it take to be an effective marketer? For those of you who remember our Gaining Your Customer’s Trust article, you will remember that one of the most important things businesses need to realize (something that hasn’t changed in millenia) is that you must show your prospects that you/your product will meet the right [...]
5 Most Common Reasons Ads Don’t Work
Why some advertising fails to entice the intended target market: 5 Most Common Reasons Ads Don’t Work Advertising Mistake #1- No Call to Action It’s been proven time and time again that if you don’t ask people to buy what you’re offering, chances are they‘ll go to someone who does. But we must look deeper [...]
What helps businesses and their marketing campaigns succeed? Creativity.
Art & Copy: A film about creative advertising When Reza out of our California office suggested I watch the movie Art & Copy I was intrigued but not too sure what to expect. The film, through fantastic interviews, superb narration and clever editing, shows you the importance of creativity in advertising and the love advertising [...]
The First iPhone app review trickles in via Facebook!
CLICK IMAGE TO READ THE USER REVIEW! CLICK IN THE MENU ABOVE TO DOWNLOAD THE APP FOR YOUR PHONE
How do “old” Las Vegas hotspots compete with the glitz and glamor of new Las Vegas?
Updating your business is one Golden Nugget of an idea We’ve said it over and over again: the best way to increase sales is to find out what your competitors are doing; learn it, refine it, better it and then implement it. Otherwise expect your business to wither and die. It seems that the longer [...]
Ask A Copywriter: Does this ad stink?
Do you think this ad is clever or going in the wrong direction? Click on the image of the silly ad to see the full blog post at Ask a Copywriter blog!
Good Promotional Ideas for New Business
A creative resource for developing effective business promotions Having a great promotion that has a strong call to action is a sure fire way to get people noticing your products. Today we’ll take a look at some fundamental promotion ideas to get your creative juices flowing. The buy one /get one free A great way [...]
Commissioned video for Giovanni’s Las Vegas Pizzeria
This video was created to promote the new Four for $40 “Familia deal” and will be posted on the frontpage of the new website we created for them later this month. httpv://www.youtube.com/watch?v=HUS246Dj5jk
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