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Fruit Ninja Meets Star Wars? Yes please!

Brisk and Star Wars Team up to Promote Phantom Menace 3D

Mashable Media Summit Meetup

When it comes to the future of media, the possibilities are endless and a number of questions arise: How will we consume news and information? Can media companies be sustained? Is print truly dead? Come to discuss all of these topics and more!

Forthcoming book ‘Mad Women’ Will Tell Other Side of the Madison Avenue Story

If Peggy Olson or Joan Harris were to spill all their secrets, wouldn’t it be more enlightening?

Creative Ideas for the Everyday Advertiser

When I think about advertising I think of the classics. You know the “Have it Your Way”’s or the “Be All that You Can Be”’s. The cause of success for these campaign slogans can be found both in the creative inspiration and the wording. Every brand needs to position itself in the mind of the target market as the solution to a need. But the challenge is establishing this quickly and memorably.

MGM Grand unleashes a new “guys getaway” video

You know what they say. Imitation is the best form of flattery.

New Book: Easy to Learn Marketing, Advertising and Social Media Techniques!

HOW TO GAIN ASSURANCE IN YOUR MARKETING AND ADVERTISING TECHNIQUES – print and ebook editions now available!

Mad Woman: Does the McStrategy Have You Dying for McDonald’s?

I have to confess that I know a thing or two about McDonald’s. It’s one of the brands that I’ve worked on in the course of my career, so I therefore understand the McStrategy, the McMessaging and the McGoal of the advertising. However, even I was surprised by the lengths that one guy went to in order to eat a Golden Arches breakfast recently. It all unfolded last Monday morning outside the McDonald’s near our office in the suburbs of D.C.

Luxor is the most searched Las Vegas hotel on Kayak for the month of June!

Two Months after the premiere of our Comeback Kid commercial for Luxor Las Vegas, Kayak searches for the hotel top any other local hotel, even the newly opened giants on the corner of Harmon, according to a recent article by Vegas INC.

Current events in Advertising: Athenos’ 2011 Yiayia Campaign

Funny and Captivating, Athenos’ 2011 Yiayia Commercials Win Our Hearts

The Royal Wedding and Advertising.

Bring current events into your brainstorming sessions