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Testimonials for the book: How To Gain Assurance In Your Marketing and Advertising Techniques

Written by on Dec 08, 2011 | 1 Comments

Video Testimonials Galore! We recently put out a call to readers everywhere for a short video on what they thought of our most recent book. Below are the best three we received! Wow! We’re honored! Thanks a lot! From Mike From Suzanne From Bethan Click the image below to get our book on your Kindle [...]

Mashable Media Summit Meetup

Written by on Oct 28, 2011 | 0 Comments

When it comes to the future of media, the possibilities are endless and a number of questions arise: How will we consume news and information? Can media companies be sustained? Is print truly dead? Come to discuss all of these topics and more!

Forthcoming book ‘Mad Women’ Will Tell Other Side of the Madison Avenue Story

Written by on Oct 10, 2011 | 0 Comments

If Peggy Olson or Joan Harris were to spill all their secrets, wouldn’t it be more enlightening?

Creative Ideas for the Everyday Advertiser

Written by on Aug 16, 2011 | 0 Comments

When I think about advertising I think of the classics. You know the “Have it Your Way”’s or the “Be All that You Can Be”’s. The cause of success for these campaign slogans can be found both in the creative inspiration and the wording. Every brand needs to position itself in the mind of the target market as the solution to a need. But the challenge is establishing this quickly and memorably.

New Book: Easy to Learn Marketing, Advertising and Social Media Techniques!

Written by on Jul 10, 2011 | 0 Comments

HOW TO GAIN ASSURANCE IN YOUR MARKETING AND ADVERTISING TECHNIQUES – print and ebook editions now available!

Mad Woman: Does the McStrategy Have You Dying for McDonald’s?

Written by on Jun 16, 2011 | 0 Comments

I have to confess that I know a thing or two about McDonald’s. It’s one of the brands that I’ve worked on in the course of my career, so I therefore understand the McStrategy, the McMessaging and the McGoal of the advertising. However, even I was surprised by the lengths that one guy went to in order to eat a Golden Arches breakfast recently. It all unfolded last Monday morning outside the McDonald’s near our office in the suburbs of D.C.

Luxor is the most searched Las Vegas hotel on Kayak for the month of June!

Written by on Jun 14, 2011 | 0 Comments

Two Months after the premiere of our Comeback Kid commercial for Luxor Las Vegas, Kayak searches for the hotel top any other local hotel, even the newly opened giants on the corner of Harmon, according to a recent article by Vegas INC.

Current events in Advertising: Athenos’ 2011 Yiayia Campaign

Written by on Jun 03, 2011 | 0 Comments

Funny and Captivating, Athenos’ 2011 Yiayia Commercials Win Our Hearts

The Assurance Advertising Blog [Kindle Edition] – Subscribe today!

Written by on May 05, 2011 | 0 Comments

The Assurance Advertising Blog Kindle Edition is now available on Amazon.com

The Royal Wedding and Advertising.

Written by on Apr 30, 2011 | 0 Comments

Bring current events into your brainstorming sessions

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