Mad Woman: Does the McStrategy Have You Dying for McDonald’s?

Written by admin on Jun 16, 2011 | 0 Comments

I have to confess that I know a thing or two about McDonald’s. It’s one of the brands that I’ve worked on in the course of my career, so I therefore understand the McStrategy, the McMessaging and the McGoal of the advertising. However, even I was surprised by the lengths that one guy went to in order to eat a Golden Arches breakfast recently. It all unfolded last Monday morning outside the McDonald’s near our office in the suburbs of D.C.