Tag Archive for ‘advertising’ 
We Recently Improved our Email Marketing Newsletter
Say hello to the newly revamped Assurance Newsletter! Want to keep up with the latest advertising, marketing and social media tips and trends? Of course you do! With test cases, news and analysis relating to the marketing, advertising and social media worlds, upcoming event broadcasts, our newest videos and special Assurance Advertising offers, you won’t [...]
How to create the perfect “Call to Action” by Adding Restrictions
All advertising is beneficial for brand recognition, but advertising with a strong call to action pulls in immediate sales.
How to write the right copy!
Copy writing. Why is it so important when advertising your business? It’s all about credibility, easy to read layout and targeted copy. CLICK HERE to read a great brief article about this subject on the UP ALL DAY blog
Current Events in Advertising: Bad Billboard Campaign pulled in Indiana
There are many more ways to capture your target market’s attention than by creating, implementing and placing ads that refer to the 1978 Jonestown cult massacre in which more than 900 people died. First Kenneth Cole, then Groupon and now Hacienda?
How to Spruce up Your Business Email Newsletters AKA Anatomy of an Apple Email
Anatomy of an Apple Email (and how they get you to spend more money): Apple utilizes positioning, bold statements, lots of call to action statements and their often used “hero shot” in each and every email to their subscribers.
Behind the Scenes Video of the new Luxor Las Vegas Commercial
Unable to view on your mobile device? CLICK HERE
How to handle a marketing test
How to make sure an advertising campaign will work to sell the item or service on offer
How to make Twitter a more effective business tool
5 ways to make Twitter a more effective business tool
What was your favorite Superbowl #45 ad?
Our favorite Superbowl ad for 2011 was the Motorola Xoom commercial Not only was the commercial a great concept with a great storyline, but it was also a bit of a nod to the 1984 superbowl commercial by Apple. Audi came in at a close second with this hilarious snub to Mercedes and the “old [...]
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