Tag Archive for ‘apple’ 
Steve Jobs: The man who understood that people don’t buy products, they buy brands
Steve Jobs hired world-class advertising agencies and invested heavily in the brilliant campaigns that they developed for him. Unlike many of his silicon chip and blue chip CEO rivals, he was also an extraordinary marketer.
How to Spruce up Your Business Email Newsletters AKA Anatomy of an Apple Email
Anatomy of an Apple Email (and how they get you to spend more money): Apple utilizes positioning, bold statements, lots of call to action statements and their often used “hero shot” in each and every email to their subscribers.
Guilty Pleasure: Gucci Hires Sin City’s Frank Miller: Advertising News
Gucci’s new Social Media campaign goes to the surreal with Frank Miller’s help
Tell us what you think about the iPhone debacle: Current Events in Advertising
Apple forgot that the cardinal rule when dealing with a mob of angry customers is; SHOW THEM YOU CARE.
The First iPhone app review trickles in via Facebook!
CLICK IMAGE TO READ THE USER REVIEW! CLICK IN THE MENU ABOVE TO DOWNLOAD THE APP FOR YOUR PHONE
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