Tag Archive for ‘bad’ 
First Gap, now DC Comics? Rebrands that make you go HMMMMM?
In an effort to push their DC ENTERTAINMENT brand of comics, movies, video games, and more, DC has ditched their age-old logo for a new one.
MAD WOMAN: Weiner’s Career Choices After Twitter Debacle
Anthony Weiner’s Career Choices After Twitter Debacle
Current Events in Advertising: Bad Billboard Campaign pulled in Indiana
There are many more ways to capture your target market’s attention than by creating, implementing and placing ads that refer to the 1978 Jonestown cult massacre in which more than 900 people died. First Kenneth Cole, then Groupon and now Hacienda?
How to handle a marketing test
How to make sure an advertising campaign will work to sell the item or service on offer
Product Placement for Mass Appeal
Is placing products on TV Shows, Movies and Music Videos an effective way of advertising? When working on print ads in Copywriting 101 the instructor always urged us (the students) to get the readers to believe that the ad is just another article in the magazine. That way, she would assure us, the reader will [...]
Tell us what you think about the iPhone debacle: Current Events in Advertising
Apple forgot that the cardinal rule when dealing with a mob of angry customers is; SHOW THEM YOU CARE.
5 Most Common Reasons Ads Don’t Work
Why some advertising fails to entice the intended target market: 5 Most Common Reasons Ads Don’t Work Advertising Mistake #1- No Call to Action It’s been proven time and time again that if you don’t ask people to buy what you’re offering, chances are they‘ll go to someone who does. But we must look deeper [...]
Ask A Copywriter: Does this ad stink?
Do you think this ad is clever or going in the wrong direction? Click on the image of the silly ad to see the full blog post at Ask a Copywriter blog!
Should I Advertise in a Recession? *PART ONE*
Should I Advertise in a Recession? (A time to gain market share!) *PART ONE* Did you know that you could set your business up to gain market share when the economy is bad? All you have to do is focus your marketing efforts to gain the clients your competitors are no longer fighting for. The [...]
Bad Advertising!
Here are a couple really good examples taken from Frederik Samuel’s ad design blog where you see how design and copy writing really make a difference. The first one is a myspace ad with typos and a free or stolen image that was used which still had the original owner’s watermark! Horrible! This next one [...]
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