Getting your blog and networking sites to work together.

Implementing programs to enhance your web marketing

Having a blog in business these days is essential; so is using networking websites. If you haven’t become a part of this new social media landscape you are about to miss the express bus to Successvile.

Why Social networking sites are important to your business

Setting up a blog, which can easily be done on sites like WordPress, writing quality information about your company and possibly some of your products is a great way to get customers. It’s also the best way to optimize your website through use of SEO, and establish yourself as an expert in your field.

However if your blog is not set up with your networking sites properly you may be wasting your time altogether because you aren’t making it readily available to your customers and target markets.

Remember the article about Lazy Technology? If not, this may be a good time to read it!

How to connect your blog to your network.

At Assurance Advertising we are pros at this. To see an example of how our network is set up check out our Twitter page , and our Facebook fan page, just to get an example.

Basically instead of just posting a series of blog posts, we maximize links and keywords on multiple sites which all ultimately lead to the blog…which itself has direct links to the main website. Keep in mind, easy connectivity is a key in directing customers where you want them to go.

Once a blog is posted, we post the link on Facebook, where all of our fans see it automatically. Our Facebook fan-page is set up to automatically take all of our posts and directly post them to twitter, no additional log in needed.

From the blog-post itself anyone in the world can repost their favorite topic onto all sorts of social media sites with the click of a button (check out the nice WORDPRESS plugin that shows up as “SHARE THE WEALTH links” below each of our posts).

We use this to repost the blog again to Linkedin, Twitter and Myspace for those who might have missed it the first time.

We can also repost all of our blog entries over and over again at different times and days so that the blogs can be seen by most of our contacts whenever it is they happen to be signing in.

This automates the blog posts so that all we have to focus on is talking with our followers about their likes, dislikes and daily lives.

Your social media accounts should always feel personal and never robotic. Remember people like doing business with humans as opposed to heartless machines.

Most companies don’t have the time or resources to manage the daunting task of keeping up with social networking. This is why Assurance Advertising offers services that handle all social media needs at a low monthly cost.

Usually this amount can prove to be less expensive than paying an employee to do this work, not to mention we employ specialists trained to write blogs that will get attention.

To find out how much it will cost to set up your company please contact us. Make sure to ask about our social media flat rate program and blog services.

Happy marketing!

Got more insight on this topic that can benefit our esteemed customers and blog fans? Make sure and leave us a comment!

The importance of blogs in modern business

In this brave new world of interactive technology, and communication at the speed of light, your website needs to find its way to your target market and keep them coming back for more.

This can be easily accomplished through the power of the weblog, also known as the blog.

A blog is an interactive medium used to exchange ideas between people. You post something and people read, re-read, pass on and respond to it. As long as you have interesting information that your target audience can use, or would like to discuss, they are going to come back and share your blog with others.

Most companies opt for a professional writer to do their blogs to make sure the information is written with search engine optimization, internet friendly formats to keep the reader’s attention, utilizing stimulating subject matter that’s rewarding to read, and a strong call to action.

Other than being informative your blog should promote action from the reader in five ways

• Readers reposting, re-tweeting or emailing the blog for their friend’s, clients and associates.
• Reader feedback or critiques on the information you’ve posted.
• The purchase of a product or service.
• The client following a link to more information about a product or service.
• Contacting the company or going into the store.

A good blog uses search engine optimization

Your blog also acts as a search engine optimizer for your website. Most professional bloggers utilize SEO codes and will incorporate them into your blog. This ads power not only to your blog but also to the website it’s attached to.

What is SEO? Search engines like Yahoo and Google are set up to look for information that has been written with Search Engine Optimization (SEO) codes. Good bloggers will use key words that your target audience is most likely to search for and attach them to SEO codes. This makes it easier for a search engine to find the article or blog, and brings it to the top of the search.

For the few of you out there with backgrounds in writing, and knowledge of SEO, feel free to write your own material. But if you’re like most business owners, finding the time to write 300 to 500 words that will excite and intrigue your customers can really cut into business time. So don’t feel bad if you hire a professional that is after all what they are here for.

Hiring a good blogger is easy and affordable. Not to mention a great investment in your marketing. At Assurance Advertising we offer plans for setting up your blog for less than what it costs to run an ad in the paper.

Contact us today and start blogging your way to the top. Just click here!