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	<title>The Assurance Blog &#187; business</title>
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	<link>http://www.smallbusinessmarketingandadvertisinghelp.com/blog</link>
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		<title>Online photo editing tool Picnik is closing on April 19, 2012</title>
		<link>http://www.smallbusinessmarketingandadvertisinghelp.com/blog/2012/01/30/online-photo-editing-tool-picnik-is-closing-on-april-19-2012/</link>
		<comments>http://www.smallbusinessmarketingandadvertisinghelp.com/blog/2012/01/30/online-photo-editing-tool-picnik-is-closing-on-april-19-2012/#comments</comments>
		<pubDate>Mon, 30 Jan 2012 18:35:59 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[B2B]]></category>
		<category><![CDATA[2012]]></category>
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		<category><![CDATA[picnik]]></category>

		<guid isPermaLink="false">http://www.smallbusinessmarketingandadvertisinghelp.com/blog/?p=1834</guid>
		<description><![CDATA[On the eve of the one year anniversary of being acquired by Google, Picnik is set to close up shop.]]></description>
			<content:encoded><![CDATA[<h1>On the eve of the one year anniversary of being acquired by Google, Picnik is set to close up shop.</h1>
<h3>That&#8217;s good news for some, and bad news for others. The good news? All of the Picnik premium features will be available for free to everyone from NOW until April 19th, 2012</h3>
<p>Go ahead: edit some photos before the service disappears altogether: <a href="http://www.picnik.com/" target="_blank">http://www.picnik.com/</a></p>
<p>Or read the official announcement on the Picnik blog: <a href="http://blog.picnik.com/" target="_blank">http://blog.picnik.com/</a></p>
<p><img src="http://www.smallbusinessmarketingandadvertisinghelp.com/blog/wp-content/uploads/2012/01/Screen-Shot-2012-01-30-at-10.34.46-AM-300x209.png" alt="" title="picnik" width="300" height="209" class="aligncenter size-medium wp-image-1835" /></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<title>[VIDEO] 2011 Las Vegas Digital Media Awards recap</title>
		<link>http://www.smallbusinessmarketingandadvertisinghelp.com/blog/2012/01/12/video-las-vegas-digital-media-awards-recap-video/</link>
		<comments>http://www.smallbusinessmarketingandadvertisinghelp.com/blog/2012/01/12/video-las-vegas-digital-media-awards-recap-video/#comments</comments>
		<pubDate>Thu, 12 Jan 2012 22:03:17 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[video]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[awards]]></category>
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		<category><![CDATA[Las Vegas]]></category>
		<category><![CDATA[LVDMA]]></category>
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		<category><![CDATA[marketing]]></category>
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		<guid isPermaLink="false">http://www.smallbusinessmarketingandadvertisinghelp.com/blog/?p=1799</guid>
		<description><![CDATA[LVDMA Awards Recap Filmed by Dust Devil Media]]></description>
			<content:encoded><![CDATA[<h1>LVDMA Awards Recap Filmed by Dust Devil Media</h1>
<p><a href="http://www.smallbusinessmarketingandadvertisinghelp.com/blog/2012/01/12/video-las-vegas-digital-media-awards-recap-video/"><em>Click here to view the embedded video.</em></a></p>
]]></content:encoded>
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		<title>Don&#8217;t want it in print?: How to Gain Assurance in Your Marketing and Advertising Techniques at the Kindle Store!</title>
		<link>http://www.smallbusinessmarketingandadvertisinghelp.com/blog/2012/01/08/dont-want-it-in-print-how-to-gain-assurance-in-your-marketing-and-advertising-techniques-at-the-kindle-store/</link>
		<comments>http://www.smallbusinessmarketingandadvertisinghelp.com/blog/2012/01/08/dont-want-it-in-print-how-to-gain-assurance-in-your-marketing-and-advertising-techniques-at-the-kindle-store/#comments</comments>
		<pubDate>Sun, 08 Jan 2012 05:19:05 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[book]]></category>
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		<category><![CDATA[kindle]]></category>
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		<guid isPermaLink="false">http://www.smallbusinessmarketingandadvertisinghelp.com/blog/?p=1793</guid>
		<description><![CDATA[How to Gain Assurance in Your Marketing and Advertising Techniques at the Kindle Store!]]></description>
			<content:encoded><![CDATA[<h1>Click the image below to get our book on your Kindle or Kindle app!</h1>
<p><a href="http://amzn.to/xOYHd9" target="_blank"><img src="http://www.smallbusinessmarketingandadvertisinghelp.com/blog/wp-content/uploads/2012/01/amazon.png" alt="" title="amazon" width="520" height="239" class="aligncenter size-full wp-image-1795" /></a></p>
<p>Ohhhhh, you DO want it in print?: <a href="http://bit.ly/Ahul6e" target="_blank">CLICK HERE</a></p>
<p>Want to see video reviews of the book?: <a href="http://www.smallbusinessmarketingandadvertisinghelp.com/blog/2011/12/08/testimonials-for-the-book-how-to-gain-assurance-in-your-marketing-and-advertising-techniques/">CLICK HERE</a></p>
<p><center><iframe src="http://player.vimeo.com/video/22531525?title=0&amp;byline=0&amp;color=ff0179" width="520" height="293" frameborder="0" webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe><br />
</center></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<title>Testimonials for the book: How To Gain Assurance In Your Marketing and Advertising Techniques</title>
		<link>http://www.smallbusinessmarketingandadvertisinghelp.com/blog/2011/12/08/testimonials-for-the-book-how-to-gain-assurance-in-your-marketing-and-advertising-techniques/</link>
		<comments>http://www.smallbusinessmarketingandadvertisinghelp.com/blog/2011/12/08/testimonials-for-the-book-how-to-gain-assurance-in-your-marketing-and-advertising-techniques/#comments</comments>
		<pubDate>Thu, 08 Dec 2011 05:57:05 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[advertise]]></category>
		<category><![CDATA[blog]]></category>
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		<guid isPermaLink="false">http://www.smallbusinessmarketingandadvertisinghelp.com/blog/?p=1781</guid>
		<description><![CDATA[Video Testimonials Galore! We recently put out a call to readers everywhere for a short video on what they thought of our most recent book. Below are the best three we received! Wow! We&#8217;re honored! Thanks a lot! From Mike From Suzanne From Bethan Click the image below to get our book on your Kindle [...]]]></description>
			<content:encoded><![CDATA[<h1>Video Testimonials Galore!</h1>
<p>We <a href="http://www.smallbusinessmarketingandadvertisinghelp.com/blog/2011/11/30/like-our-new-book/" target="_blank">recently</a> put out a call to readers everywhere for a short video on what they thought of our <a href="http://smallbusinessmarketingandadvertisinghelp.com/book/how-to-gain-assurance-in-advertising/" target="_blank" class="broken_link">most recent book</a>. Below are the best three we received! Wow! We&#8217;re honored! Thanks a lot!</p>
<p>From Mike<br />
<p><a href="http://www.smallbusinessmarketingandadvertisinghelp.com/blog/2011/12/08/testimonials-for-the-book-how-to-gain-assurance-in-your-marketing-and-advertising-techniques/"><em>Click here to view the embedded video.</em></a></p></p>
<p>From Suzanne<br />
<p><a href="http://www.smallbusinessmarketingandadvertisinghelp.com/blog/2011/12/08/testimonials-for-the-book-how-to-gain-assurance-in-your-marketing-and-advertising-techniques/"><em>Click here to view the embedded video.</em></a></p></p>
<p>From Bethan<br />
<p><a href="http://www.smallbusinessmarketingandadvertisinghelp.com/blog/2011/12/08/testimonials-for-the-book-how-to-gain-assurance-in-your-marketing-and-advertising-techniques/"><em>Click here to view the embedded video.</em></a></p></p>
<h1>Click the image below to get our book on your Kindle or Kindle app!</h1>
<p><a href="http://amzn.to/xOYHd9" target="_blank"><img src="http://www.smallbusinessmarketingandadvertisinghelp.com/blog/wp-content/uploads/2012/01/amazon.png" alt="" title="amazon" width="520" height="239" class="aligncenter size-full wp-image-1795" /></a></p>
<p>Wait, you want it in print? No problem!: <a href="http://bit.ly/Ahul6e" target="_blank">CLICK HERE</a></p>
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		<title>Tickets are now on sale for the 6th Annual Digital Media Awards!</title>
		<link>http://www.smallbusinessmarketingandadvertisinghelp.com/blog/2011/11/30/tickets-are-now-on-sale-for-the-6th-annual-digital-media-awards/</link>
		<comments>http://www.smallbusinessmarketingandadvertisinghelp.com/blog/2011/11/30/tickets-are-now-on-sale-for-the-6th-annual-digital-media-awards/#comments</comments>
		<pubDate>Wed, 30 Nov 2011 21:22:08 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Events]]></category>
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		<guid isPermaLink="false">http://www.smallbusinessmarketingandadvertisinghelp.com/blog/?p=1773</guid>
		<description><![CDATA[Don&#8217;t Miss the Las Vegas Digital Media Awards This year we&#8217;ll be sponsoring the event along with movers and shakers Zappos, Seven Magazine, Microsoft Advertising, LVIMA, YuMe, RocketFuel, Specific Media, among others. CLICK HERE TO BUY YOUR TICKETS! See you there!]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.smallbusinessmarketingandadvertisinghelp.com/blog/wp-content/uploads/2011/11/header-logo-dma.png" alt="" title="header-logo-dma" width="420" height="130" class="aligncenter size-full wp-image-1772" /></p>
<h1>Don&#8217;t Miss the Las Vegas Digital Media Awards</h1>
<p>This year we&#8217;ll be sponsoring the event along with movers and shakers <a href="http://www.zappos.com/" target="_blank">Zappos</a>, <a href="http://www.weeklyseven.com/" target="_blank">Seven Magazine</a>, Microsoft Advertising, <a href="http://www.lvima.com/" target="_blank">LVIMA</a>, <a href="http://www.yume.com/" target="_blank">YuMe</a>, <a href="http://www.rocketfuel.com/" target="_blank">RocketFuel</a>, <a href="http://www.specificmedia.com/" target="_blank">Specific Media</a>, among others. </p>
<p><a href="http://www.lvdma.com/" target="_blank">CLICK HERE TO BUY YOUR TICKETS!</a></p>
<p>See you there!</p>
]]></content:encoded>
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		<title>Ever Wonder How Agencies Come Up With Their Costs?</title>
		<link>http://www.smallbusinessmarketingandadvertisinghelp.com/blog/2011/11/14/ever-wonder-how-agencies-come-up-with-their-costs/</link>
		<comments>http://www.smallbusinessmarketingandadvertisinghelp.com/blog/2011/11/14/ever-wonder-how-agencies-come-up-with-their-costs/#comments</comments>
		<pubDate>Mon, 14 Nov 2011 18:51:58 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[advertising]]></category>
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		<category><![CDATA[costs]]></category>
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		<guid isPermaLink="false">http://www.smallbusinessmarketingandadvertisinghelp.com/blog/?p=1758</guid>
		<description><![CDATA["So, can you go to Kinko’s and make your own brochures? Of course you can. Client’s may elect to facilitate production on their own. However, will you be able to identify issues with the spot varnish, color saturation or adjust issues from pagination? If not, the commission is well worth the quality assurance."]]></description>
			<content:encoded><![CDATA[<p>The three part series on Agency Compensation linked below is from the Evok blog and it is brilliant and completely transparent. While the core audience is advertising agencies looking to figure out how to charge for their services, it gives the casual business owner insight into what agencies do for a living and the acceptable modes of payment.</p>
<p>So before you ask us why we charge what we charge, read these blog posts and you will be given a breakdown of how and why. </p>
<p>The best line from the entire piece is quoted below. Taking your brand management, web or print design pricing into consideration, check out this rationale for hiring an Agency to do the job versus handling the project by yourself. </p>
<p><strong>&#8220;So, can you go to Kinko’s and make your own brochures? Of course you can. Clients may elect to facilitate production on their own. However, will you be able to identify issues with the spot varnish, color saturation or adjust issues from pagination? If not, the commission is well worth the quality assurance.&#8221;</strong></p>
<p><a href="http://www.evokad.com/2010/05/which-advertising-agency-compensation-structure-is-better-for-me-part-1-of-3/" target="_blank">Part 1 in Full </a></p>
<p><a href="http://www.evokad.com/2010/05/which-advertising-agency-compensation-structure-is-better-for-me-part-2-of-3-media-commission/" target="_blank">Part 2 in Full</a></p>
<p><a href="http://www.evokad.com/2010/05/which-advertising-agency-compensation-structure-is-better-for-me-part-3-of-3-production-costs/" target="_blank">Part 3 in Full</a></p>
]]></content:encoded>
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		<title>Mashable Media Summit Meetup</title>
		<link>http://www.smallbusinessmarketingandadvertisinghelp.com/blog/2011/10/28/mashable-media-summit-meetup/</link>
		<comments>http://www.smallbusinessmarketingandadvertisinghelp.com/blog/2011/10/28/mashable-media-summit-meetup/#comments</comments>
		<pubDate>Fri, 28 Oct 2011 18:01:44 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<guid isPermaLink="false">http://www.smallbusinessmarketingandadvertisinghelp.com/blog/?p=1741</guid>
		<description><![CDATA[When it comes to the future of media, the possibilities are endless and a number of questions arise: How will we consume news and information? Can media companies be sustained? Is print truly dead? Come to discuss all of these topics and more!]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.smallbusinessmarketingandadvertisinghelp.com/blog/wp-content/uploads/2011/10/mashable.png" alt="" title="mashable" width="572" height="242" class="aligncenter size-full wp-image-1742" /></p>
<h1>Who Should Attend The Mashable Media Summit Meetup in Las Vegas?</h1>
<p>The Mashable Media Summit attracts a diverse range of professionals in digital, tech, advertising, sales, marketing, mobile, and publishing. Whether you’re a brand, agency, strategist, entrepreneur, startup, journalist, community manager, blogger or a creative, the Mashable Media Summit is a valuable opportunity to learn from and network with leaders in the industry.</p>
<p>When it comes to the future of media, the possibilities are endless and a number of questions arise: How will we consume news and information? Can media companies be sustained? Is print truly dead? Come to discuss all of these topics and more!</p>
<h1><a href="http://www.meetup.com/Mashable/Las-Vegas-NV/455052/" target=blank>Click here to RSVP</a></h1>
<p>Wednesday, November 16, 2011, 5:00 PM</p>
<p>The Loft by Freevi (Downtown)<br />
450 Fremont St, Suite 167 Las Vegas, NV 89104</p>
<h3>Here are a few topics the Mashable Media Summit will spotlight that we encourage you to discuss at your local Meetup:</h3>
<p>Reinventing journalism with social reporting<br />
Advancing the relationship between news organizations and their communities<br />
Reinvigorating advertising and creating new business models<br />
Changing the way we consume media and entertainment<br />
Redefining the way we view privacy and our senses of self</p>
<h1>Make Sure you use the #MediaSummit #Vegas and #Vegastech hashtags on Twitter!</h1>
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		<title>What is a fair price for website design?</title>
		<link>http://www.smallbusinessmarketingandadvertisinghelp.com/blog/2011/10/19/what-is-a-fair-price-for-website-design/</link>
		<comments>http://www.smallbusinessmarketingandadvertisinghelp.com/blog/2011/10/19/what-is-a-fair-price-for-website-design/#comments</comments>
		<pubDate>Wed, 19 Oct 2011 17:35:34 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Business Tips]]></category>
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		<category><![CDATA[design]]></category>
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		<guid isPermaLink="false">http://www.smallbusinessmarketingandadvertisinghelp.com/blog/?p=1727</guid>
		<description><![CDATA[Before you tell your designers that they're way too expensive, educate yourself on the true costs of web design]]></description>
			<content:encoded><![CDATA[<h1>Before you tell your designers that they&#8217;re way too expensive, educate yourself on the true costs of web design</h1>
<p>Website Magazine just recently published an article which hits the nail right on the head. </p>
<p>&#8220;Without question, the most critical area when it comes down to pricing a website design project is the actual needs of your site. What does your company’s website require? Will you have a custom Content Management System (CMS), a shopping cart platform, blog, Flash, forum or any number of other features? How many pages will you need? </p>
<p>You must be aware of these needs before even looking at designers, so first and foremost you need to sit down and decide what your site is going to look like and what it will be able to do. </p>
<p>Of course, there are a few things that you don’t have much of a choice in and must be built into your site. The foundational elements of a website that will cost you some money include hosting, database design, business logic programming, markup, styling and graphics, standards-compliance, accessibility and testing, and continual maintenance. </p>
<p><img src="http://www.smallbusinessmarketingandadvertisinghelp.com/blog/wp-content/uploads/2011/10/value-of-design-1024x761.jpg" alt="" title="value of design" width="524" height="461" class="aligncenter size-large wp-image-1732" /></p>
<p>You have to remember that when you’re pricing these different features, you’re paying for both the implementation and labor/time necessary to include them on your site. If you’re paying a flat fee or package rate, then they are both already included in the price, but if you’re paying hourly it can become costly if you’re asking for a lot of bells and whistles. </p>
<p>What it all comes down to is making sure you have the most efficient website for your company. Selecting an effective design and choosing the right designer for the job is a big undertaking, and often getting the best is not cheap. But in the end, the results should be worth the investment.&#8221;</p>
<p><a href="http://www.websitemagazine.com/content/blogs/posts/archive/2011/09/28/your-designer-makes-what.aspx" target="_blank">Click here to read the article in full</a></p>
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		<title>Forthcoming book &#8216;Mad Women&#8217; Will Tell Other Side of the Madison Avenue Story</title>
		<link>http://www.smallbusinessmarketingandadvertisinghelp.com/blog/2011/10/10/forthcoming-book-mad-women-will-tell-other-side-of-the-madison-avenue-story/</link>
		<comments>http://www.smallbusinessmarketingandadvertisinghelp.com/blog/2011/10/10/forthcoming-book-mad-women-will-tell-other-side-of-the-madison-avenue-story/#comments</comments>
		<pubDate>Mon, 10 Oct 2011 19:35:14 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<guid isPermaLink="false">http://www.smallbusinessmarketingandadvertisinghelp.com/blog/?p=1707</guid>
		<description><![CDATA[If Peggy Olson or Joan Harris were to spill all their secrets, wouldn't it be more enlightening?]]></description>
			<content:encoded><![CDATA[<h1> Advertising Age &#8211; Five Questions with Former Ogilvy Creative Jane Maas </h1>
<p>Back in the golden days of Madison Avenue, Ms. Maas was a creative director at Ogilvy &#038; Mather, working on clients such as General Foods, S.C. Johnson and American Express. Now she&#8217;s set out to publish yet another book about advertising, this time about the Mad Men-era from a female perspective.</p>
<p><a href="http://bit.ly/mZU4vM" target="_blank">Click here to read the entire interview!</a></p>
<p><img src="http://www.smallbusinessmarketingandadvertisinghelp.com/blog/wp-content/uploads/2011/10/mad-women.jpg" alt="" title="mad women" width="128" height="193" class="aligncenter size-full wp-image-1709" /></p>
]]></content:encoded>
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		<title>Digital World Expo &#8211; Video Campaign Development presentation</title>
		<link>http://www.smallbusinessmarketingandadvertisinghelp.com/blog/2011/10/02/digital-world-expo-video-campaign-development-presentation/</link>
		<comments>http://www.smallbusinessmarketingandadvertisinghelp.com/blog/2011/10/02/digital-world-expo-video-campaign-development-presentation/#comments</comments>
		<pubDate>Sun, 02 Oct 2011 15:55:31 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<guid isPermaLink="false">http://www.smallbusinessmarketingandadvertisinghelp.com/blog/?p=1704</guid>
		<description><![CDATA[Unable to make Digital World Expo this year? Watch our presentation on Youtube!]]></description>
			<content:encoded><![CDATA[<h1>Unable to make Digital World Expo this year? Watch our presentation on Youtube!</h1>
<h3>Watch it on youtube and set the settings to 480p for best resolution. Also make sure you take some time to pause on each slide to read the entire text as the voiceover does not read the slides verbatim. ENJOY!</h3>
<p><a href="http://www.youtube.com/watch?v=BtUb3t4cY9Y" target="_blank">Digital World Expo &#8211; Video Campaign Development presentation</a><br />
<p><a href="http://www.smallbusinessmarketingandadvertisinghelp.com/blog/2011/10/02/digital-world-expo-video-campaign-development-presentation/"><em>Click here to view the embedded video.</em></a></p></p>
]]></content:encoded>
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