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Digital World Expo Podcast talks with Assurance Advertising creative director Shahab Zargari

Written by on Sep 19, 2011 | 0 Comments

How will tomorrow’s consumers interact with us via technology? What tools will be made available to manage our daily lives? What will become of web browsers as we know them today? We are sure you will find the commentary (linked below) interesting with profound insights from Shahab Zargari and other DWE speakers. Enjoy! Click the [...]

Creative Ideas for the Everyday Advertiser

Written by on Aug 16, 2011 | 0 Comments

When I think about advertising I think of the classics. You know the “Have it Your Way”’s or the “Be All that You Can Be”’s. The cause of success for these campaign slogans can be found both in the creative inspiration and the wording. Every brand needs to position itself in the mind of the target market as the solution to a need. But the challenge is establishing this quickly and memorably.

DIGITAL WORLD EXPO in Las Vegas has limited seating! Register today!

Written by on Jul 22, 2011 | 0 Comments

Digital World Expo debuts an annual forum for professional education in all forms of interactive marketing, media, communications and advertising. Attendees will learn, train and build awareness of technology application in media and what’s to come.

MGM Grand unleashes a new “guys getaway” video

Written by on Jul 14, 2011 | 0 Comments

You know what they say. Imitation is the best form of flattery.

New Book: Easy to Learn Marketing, Advertising and Social Media Techniques!

Written by on Jul 10, 2011 | 0 Comments

HOW TO GAIN ASSURANCE IN YOUR MARKETING AND ADVERTISING TECHNIQUES – print and ebook editions now available!

Mad Woman: Does the McStrategy Have You Dying for McDonald’s?

Written by on Jun 16, 2011 | 0 Comments

I have to confess that I know a thing or two about McDonald’s. It’s one of the brands that I’ve worked on in the course of my career, so I therefore understand the McStrategy, the McMessaging and the McGoal of the advertising. However, even I was surprised by the lengths that one guy went to in order to eat a Golden Arches breakfast recently. It all unfolded last Monday morning outside the McDonald’s near our office in the suburbs of D.C.

Luxor is the most searched Las Vegas hotel on Kayak for the month of June!

Written by on Jun 14, 2011 | 0 Comments

Two Months after the premiere of our Comeback Kid commercial for Luxor Las Vegas, Kayak searches for the hotel top any other local hotel, even the newly opened giants on the corner of Harmon, according to a recent article by Vegas INC.

Current events in Advertising: Athenos’ 2011 Yiayia Campaign

Written by on Jun 03, 2011 | 0 Comments

Funny and Captivating, Athenos’ 2011 Yiayia Commercials Win Our Hearts

VIDEO: So….what exactly does the new Google +1 do?

Written by on Jun 02, 2011 | 0 Comments

Think of it like a post-it note on the fridge, says Google.

The Royal Wedding and Advertising.

Written by on Apr 30, 2011 | 0 Comments

Bring current events into your brainstorming sessions

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