Tag Archive for ‘business’ 
How to Represent Your Products More Effectively
You can’t sell people on just straight-forward logical explanations of product benefits.
Text on your website: Do you really have the knowledge?
Is your web copy sending people away from your content?
We Recently Improved our Email Marketing Newsletter
Say hello to the newly revamped Assurance Newsletter! Want to keep up with the latest advertising, marketing and social media tips and trends? Of course you do! With test cases, news and analysis relating to the marketing, advertising and social media worlds, upcoming event broadcasts, our newest videos and special Assurance Advertising offers, you won’t [...]
How to create the perfect “Call to Action” by Adding Restrictions
All advertising is beneficial for brand recognition, but advertising with a strong call to action pulls in immediate sales.
How to write the right copy!
Copy writing. Why is it so important when advertising your business? It’s all about credibility, easy to read layout and targeted copy. CLICK HERE to read a great brief article about this subject on the UP ALL DAY blog
Current Events in Advertising: Bad Billboard Campaign pulled in Indiana
There are many more ways to capture your target market’s attention than by creating, implementing and placing ads that refer to the 1978 Jonestown cult massacre in which more than 900 people died. First Kenneth Cole, then Groupon and now Hacienda?
How to Spruce up Your Business Email Newsletters AKA Anatomy of an Apple Email
Anatomy of an Apple Email (and how they get you to spend more money): Apple utilizes positioning, bold statements, lots of call to action statements and their often used “hero shot” in each and every email to their subscribers.
How to handle a marketing test
How to make sure an advertising campaign will work to sell the item or service on offer
Product Placement for Mass Appeal
Is placing products on TV Shows, Movies and Music Videos an effective way of advertising? When working on print ads in Copywriting 101 the instructor always urged us (the students) to get the readers to believe that the ad is just another article in the magazine. That way, she would assure us, the reader will [...]
Free Social Media Las Vegas #SMLasVegas 2011 conference compilation!
Who doesn’t like free information to help hone their business? Here is every single twitter post by everyone who attended the Social Media Conference today. It’s great….lots of great Facebook and Twitter tips and predictions for effectively marketing your business. Nothing wrong with learning what the greats do! CLICK IMAGE TO READ ABOUT THE FUTURE [...]
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