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If you are the owner and operator of a business who feels you know everything there is to know about writing about your business, step back and take a moment to digest what I am about to tell you, as you could be losing customers every day simply based on the copy featured on your website.

No one wants to read long-winded essays on why you think your business is great

The people who land on your page need to know how utilizing your business will benefit them. They definitely don’t want to be lectured endlessly on products and theories.

Most business owners are educated and have experience writing essays or proposals, but very few have actual experience doing persuasive writing to consumers. These are two completely different things and should be treated as such.

As I’ve stressed in so many blogs before: know your target market and write to them. Better yet, get someone who has experience writing call-to-action rich content that is short and sweet to do it for you.

If you think your website can do better, or maybe you’re not sure but would like to increase revenues, maybe we should take another look at the writing. Submit your website here for a free evaluation.

Check out this Flowtown infographic to see how! Just click on the image to make it large enough to read in detail!

Great Advertising Ideas to Make Your Own Ads Better: Create Promotions to Create Better Ads

Companies want to create good advertising but they tend to forget it is necessary to have something good to advertise to get peoples attention. I’ve seen many ads that are just the name or logo of some company and a slogan. Graphic design and copy alone can’t move products or sell services. Give your customer an excuse to buy from you with a unique promotion.

Recently a lot of advertisers have become more innovative as the slumping economy has created a need to be more aggressive with their promotions and they have come up with some great ideas.

If you buy a Hyundai Sonata you can get $1000 to trade in your car, some sort of $2000 dollar rebate and, last but not least, gas at the price of $1.49 for a whole year. Now if you haven’t ever worked for a car dealership, know this: these offers are no different than the normal rebates which have always been available (as far as out of pocket expense for the car company). It has just now been set up in a way that gets you thinking differently and attracts you to it because of your current needs. Everyone wants to get cheaper gas especially if you have a family and need to get a roomy car like a Sonata.

Chili’s new “Two for Twenty” deal is another great advertising idea. It’s a meal for two people for only 20 bucks. You could have always had two meals for twenty bucks at Chili’s if you try hard enough or walk in with a Sunday paper coupon, but Chili’s has taken the work out and given themselves a great excuse to run an ad campaign.

Make sure your company is doing this type of advertising. Just putting your name in the paper with a great ad concept will not entice your buyers to…well; buy anything from you right now.

One notable way to get ideas is through research. Look back at your old records to see which promotions worked. This gives you a starting point to be creative. A lot of times you can combine two old ideas to come up with one amazing promotion. So go ahead take some time and get creative.

Another way to come up with new innovative promotions is to test them. If you don’t have big money tied up in your business for rigorously testing your promotions, go ahead and talk to some of your clients. Ask them what types of promotions they would love to see offered, and out of those which promotions would be too hard to pass up.

Give your clients a reason to pick up the phone and call or to come in and buy. Create the need with a strong call to action!
Your customers will act.