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How to Represent Your Products More Effectively

You can’t sell people on just straight-forward logical explanations of product benefits.

What was your favorite Superbowl #44 ad?

The Superbowl had more winners and losers this year than just those who played a ball game on that grass. The Doritos spots were inventive, but not really impressive (I’m wondering if those were really the best of the submitted ads for their annual super bowl video contest). Some of our own favorites were most [...]