Lesson #1

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Lesson #2

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Digital World Expo debuts an annual forum for professional education in all forms of interactive marketing, media, communications and advertising. Attendees will learn, train and build awareness of technology application in media and what’s to come. Four areas are presented to meet the needs of today’s media professionals in digital advertising, marketing, public relations, development and strategy:

Will Assurance Advertising be there?

Our very own Shahab Zargari will be one of many choice speakers of the event! You won’t want to miss his session!

Classroom-Style and “How-to” Instruction

• Seasoned professionals and newcomers finding over 30 classes ranging from viral campaigns to virtual worlds.
• Digital media channels discussed with attendees walking away with applicable takeaways for “next steps”.
• Social Media, Viral Campaigns, Video Advertising, Display Advertising, Behavioral (and data) Targeting, Mobile Advertising, APPs, In-Game Advertising, Analytics and more designed in both “beginner” and “advanced” attendee formats.

Media Opportunities

• First-hand exposure to media placements offered by publishers, creative agencies and service providers.
• Interactive exhibits featuring today’s opportunities across all channels.
• New media channels and strategies presented in an exciting atmosphere.

The “Future” of Media

• Our “digital future” witnessed through special interactive exhibits and keynotes.
• High-profile brands and professionals engaging attendees in a fun, high-energy atmosphere as they experience what’s to come.

Entertainment and Networking

• Accents with special attractions and events appealing to all the senses.
• Specialty acts and casual game tournaments presented for everyone’s participation and enjoyment.
• Cocktail “Mixers” in unique venues during evenings of assembly.

DATES: Sunday, Sept 25th – Tuesday, Sept 27th, 2011

Digital World Expo’s mission is to bring more focus on education in an engaging and fun atmosphere. Classroom sessions, hands-on activity, and engaging media opportunities will arm attendees with tools and next steps for their business endeavors at an affordable price. Become a registered attendee today for the conference you will never forget!

PRINT and eBOOK editions out now!

The ultimate advertising survival guide!

The book features tips, case studies and easy to digest how-to segments for all business owners and marketing managers.

What’s In It For You?

Without this book, you will be hurled into the world of trial and error, which can be costly.

Consider the small price of this guide as a way to invest in your marketing, advertising and social media education. You’ll save yourself a lot of time and frustration in the process.

This guide will teach you the in’s and outs of gaining expert status in your niche or brand.

You’ll learn how to create a powerful campaign that people will not only be receptive to, but will remember and respect. You will have people beating down your door to buy your products and services.

CLICK THE BUTTON BELOW TO READ TESTIMONIALS FOR THE BOOK AND TO ORDER YOURSELF A COPY NOW!

ISBN 978-1-257-90685-7

According to the official Athenos Youtube page:
Yiayia (Greek, for grandmother) is a fan of simple, respectful food made the Greek way. That’s why she approves of ATHENOS. And that’s why she doesn’t approve of anything else.

And the results are fantastic.

Yiayia on Parenting

This one plays a bit on the current state of affairs in the US with more stay-at-home dad’s than there were in the previous three decades!

Yiayia on Fashion

Can you say the word Prostitute on TV these days? Or is this one reserved for Late Night TV?

Yiayia on Relationships

We love how the narrator never lets the main characters finish what they’re saying, because Yiayia couldn’t care less, and neither does the viewer!

Watch it on Youtube in full HD for the best resolution!

Click here to view the embedded video.

YouTube’s channel dedicated to Super Bowl® videos and commercials: http://youtube.com/adblitz

I absolutely love the new Mentos commercial. It’s amazing. I laughed so hard when I saw it that I got a warm gushy feeling inside, that made me take action…I went out and bought a pack of those sweet little candies.

Watch this clip and see if you don’t at least get a large smile plastered to your face:

Click here to view the embedded video.

Now as far as I’m concerned my wife, and all previous girlfriends, have always reacted this way to the sight of spiders and the look on the guy’s face is classic (“Oh, come on!”). The intro is totally relatable and interesting/short enough to keep your attention. Annual Doritos SuperBowl Commercial Contest entrants take note!

When the spider throws the guy around the room like a rag doll you are thrown for a huge hilarious loop, which, just happens to be the whole point of the ad. The fact that even though there is a mix of flavors in their Mentos Rainbow brand mints you still know what’s coming next. You know, unlike sweet-tarts, starburst, skittles etc. Great way to re-enforce and drive home the concept as that is the key to making people remember you. And that’s the whole point of this advertising gig isn’t it?

The message and copywriting is so good that the commercial ALMOST makes you forget about all of the features the iPad has that the Kindle doesn’t!

Click here to view the embedded video.

The Doritos spots were inventive, but not really impressive (I’m wondering if those were really the best of the submitted ads for their annual super bowl video contest).

Some of our own favorites were most definitely the E-trade babies, the Simpsons Coke ad, and The Griswold’s cameo in the Home Away spot.

The winner for us hands down though, was the Google ad. It cost practically nothing and had a storyline that was cute and could connect with both males and females (a LARGE majority of the ads this year had a machoman tint to them, which only works at alienating the multitudes of ladies that love watching the game).

WHAT WAS YOUR FAVORITE AD SPOT?