Companies want to create good advertising but they tend to forget it is necessary to have something good to advertise to get peoples attention. I’ve seen many ads that are just the name or logo of some company and a slogan. Graphic design and copy alone can’t move products or sell services. Give your customer an excuse to buy from you with a unique promotion.

Recently a lot of advertisers have become more innovative as the slumping economy has created a need to be more aggressive with their promotions and they have come up with some great ideas.

If you buy a Hyundai Sonata you can get $1000 to trade in your car, some sort of $2000 dollar rebate and, last but not least, gas at the price of $1.49 for a whole year. Now if you haven’t ever worked for a car dealership, know this: these offers are no different than the normal rebates which have always been available (as far as out of pocket expense for the car company). It has just now been set up in a way that gets you thinking differently and attracts you to it because of your current needs. Everyone wants to get cheaper gas especially if you have a family and need to get a roomy car like a Sonata.

Chili’s new “Two for Twenty” deal is another great advertising idea. It’s a meal for two people for only 20 bucks. You could have always had two meals for twenty bucks at Chili’s if you try hard enough or walk in with a Sunday paper coupon, but Chili’s has taken the work out and given themselves a great excuse to run an ad campaign.

Make sure your company is doing this type of advertising. Just putting your name in the paper with a great ad concept will not entice your buyers to…well; buy anything from you right now.

One notable way to get ideas is through research. Look back at your old records to see which promotions worked. This gives you a starting point to be creative. A lot of times you can combine two old ideas to come up with one amazing promotion. So go ahead take some time and get creative.

Another way to come up with new innovative promotions is to test them. If you don’t have big money tied up in your business for rigorously testing your promotions, go ahead and talk to some of your clients. Ask them what types of promotions they would love to see offered, and out of those which promotions would be too hard to pass up.

Give your clients a reason to pick up the phone and call or to come in and buy. Create the need with a strong call to action!
Your customers will act.

]]> http://www.smallbusinessmarketingandadvertisinghelp.com/blog/2009/09/19/great-advertising-ideas-to-make-your-own-ads-better/feed/ 2 http://www.smallbusinessmarketingandadvertisinghelp.com/blog/2009/09/06/commissioned-webstore-complete/ http://www.smallbusinessmarketingandadvertisinghelp.com/blog/2009/09/06/commissioned-webstore-complete/#comments Sun, 06 Sep 2009 06:24:37 +0000 admin http://www.smallbusinessmarketingandadvertisinghelp.com/blog/?p=164 Customized Webstore for Las Vegas-based record company GC Records now live!

Assurance Advertising moved company’s website away from a 40+ page html-based store to this new, easy-to-update, easy-to-use and easy-to-track php-based Zen Cart store.

Click on image below to check it out!:

Create business cards, postcards, letterhead and more with our new user-friendly Printing Tool

Design and print made simple for small business owners

Most business owners want to get good printing at the lowest price, as they should! But they usually lack the time they need to design the job, find a good print shop with competitive prices, and then run it over before the shop closes.

Business owners know that sometimes the only time available is late at night when no print shop is open to take an order to; which usually leads to design issues and costly delays.

That’s why the Online Do-It-Yourself Enhanced Design & Printing Tool, now available on the Assurance Advertising website, is a great solution for the modern day business owner.

Why is this the fast and easy way to do online printing with Assurance Advertising: printing made as Easy as 1, 2, 3.

1. Upload your own artwork, or choose from a library of stock images, fonts and templates.
2. Check for typos or errors.
3. Submit your artwork for approval and processing.

Once it’s been submitted you’ll receive online verification and a phone call to confirm the order and set up payment. Just think about all the time and energy you’re going to save!

The best part is our prices are extremely competitive and the turnaround is just as fast, if not faster, than any print shop in town.

So if you’re tired of talking to sales-reps who may or may not have your best interest in mind, or working around the print shops schedule CLICK HERE now and check out all the great time-saving options that you now have available at Assurance Advertising.com

Not sure what to do? Click on help before you start and follow the easy step by step instructions to get the job done!

Click on the banner below to be whisked away to the website!

The first one is a myspace ad with typos and a free or stolen image that was used which still had the original owner’s watermark! Horrible!

This next one is a McDonalds billboard that reads “My Ass” opens at 6am!!

Regarding the banner ad for myspace above: The way the copy is written you get the jist of their message, but it is confusing to read. Even the bullet points are somewhat vague and fail to create value or have a call to action. The headline is ok and it makes you want to read on, but there is no follow through. Why should anyone care to read the ad? Compare that ad’s copy to the way one of our copy writers would have done it:

Headline:
You Won’t Pay Too Much for Health Insurance Again.

Body:
At Premium Insurance Quotes we are serious about saving you money.
We compare the qualified brokers in your area and find the best brokers with the best deals.
People just like you are saving up to 47% on their insurance bills everyday.
It’s easy to stop paying over-priced premiums!

Base line:
Just call or click here now to get more information and a free quote!

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