In an effort to push their DC ENTERTAINMENT brand of comics, movies, video games, and more, DC has ditched their age-old logo for a new one.

Brilliant reasoning aside, is this really what was approved in the end? You remember the Gap Debacle right? Is DC making the same mistake? Do you like what they’ve come up with? Yes, or no, comment below as we’d love to hear your thoughts!

Life Coach, speaker and author from Las Vegas, Sonia Azizian requested a simple website to showcase her strengths as well as her current and upcoming books.

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Website Magazine just recently published an article which hits the nail right on the head.

“Without question, the most critical area when it comes down to pricing a website design project is the actual needs of your site. What does your company’s website require? Will you have a custom Content Management System (CMS), a shopping cart platform, blog, Flash, forum or any number of other features? How many pages will you need?

You must be aware of these needs before even looking at designers, so first and foremost you need to sit down and decide what your site is going to look like and what it will be able to do.

Of course, there are a few things that you don’t have much of a choice in and must be built into your site. The foundational elements of a website that will cost you some money include hosting, database design, business logic programming, markup, styling and graphics, standards-compliance, accessibility and testing, and continual maintenance.

You have to remember that when you’re pricing these different features, you’re paying for both the implementation and labor/time necessary to include them on your site. If you’re paying a flat fee or package rate, then they are both already included in the price, but if you’re paying hourly it can become costly if you’re asking for a lot of bells and whistles.

What it all comes down to is making sure you have the most efficient website for your company. Selecting an effective design and choosing the right designer for the job is a big undertaking, and often getting the best is not cheap. But in the end, the results should be worth the investment.”

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PRINT and eBOOK editions out now!

The ultimate advertising survival guide!

The book features tips, case studies and easy to digest how-to segments for all business owners and marketing managers.

What’s In It For You?

Without this book, you will be hurled into the world of trial and error, which can be costly.

Consider the small price of this guide as a way to invest in your marketing, advertising and social media education. You’ll save yourself a lot of time and frustration in the process.

This guide will teach you the in’s and outs of gaining expert status in your niche or brand.

You’ll learn how to create a powerful campaign that people will not only be receptive to, but will remember and respect. You will have people beating down your door to buy your products and services.

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ISBN 978-1-257-90685-7

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Want to keep up with the latest advertising, marketing and social media tips and trends? Of course you do!

With test cases, news and analysis relating to the marketing, advertising and social media worlds, upcoming event broadcasts, our newest videos and special Assurance Advertising offers, you won’t want to miss out.

It’s all about credibility, easy to read layout and targeted copy.

CLICK HERE to read a great brief article about this subject on the UP ALL DAY blog

“Our role is not to be controversial or even edgy. We want to be noticed — and there’s a difference,” Jeff Leslie, vice president of sales and marketing at Hacienda, told the South Bend Tribune in an interview. “We have a responsibility to (advertise) with care, and that’s why we’re pulling this ad. We made a mistake and don’t want to have a negative image in the community.”

Responsibility to advertise starts with concept approval, Mr. Leslie. There are many more ways to capture your target market’s attention than by creating, implementing and placing ads that refer to the 1978 Jonestown cult massacre in which more than 900 people died. First Kenneth Cole, then Groupon and now Hacienda? Marketing departments at these companies are really dropping the ball.

Check out this Flowtown infographic to see how! Just click on the image to make it large enough to read in detail!

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