Click here to view the embedded video.

Don’t Miss the Las Vegas Digital Media Awards

This year we’ll be sponsoring the event along with movers and shakers Zappos, Seven Magazine, Microsoft Advertising, LVIMA, YuMe, RocketFuel, Specific Media, among others.

CLICK HERE TO BUY YOUR TICKETS!

See you there!

Who Should Attend The Mashable Media Summit Meetup in Las Vegas?

The Mashable Media Summit attracts a diverse range of professionals in digital, tech, advertising, sales, marketing, mobile, and publishing. Whether you’re a brand, agency, strategist, entrepreneur, startup, journalist, community manager, blogger or a creative, the Mashable Media Summit is a valuable opportunity to learn from and network with leaders in the industry.

When it comes to the future of media, the possibilities are endless and a number of questions arise: How will we consume news and information? Can media companies be sustained? Is print truly dead? Come to discuss all of these topics and more!

Click here to RSVP

Wednesday, November 16, 2011, 5:00 PM

The Loft by Freevi (Downtown)
450 Fremont St, Suite 167 Las Vegas, NV 89104

Here are a few topics the Mashable Media Summit will spotlight that we encourage you to discuss at your local Meetup:

Reinventing journalism with social reporting
Advancing the relationship between news organizations and their communities
Reinvigorating advertising and creating new business models
Changing the way we consume media and entertainment
Redefining the way we view privacy and our senses of self

Make Sure you use the #MediaSummit #Vegas and #Vegastech hashtags on Twitter!

Click the image below to engage the podcasts:

Digital World Expo debuts an annual forum for professional education in all forms of interactive marketing, media, communications and advertising. Attendees will learn, train and build awareness of technology application in media and what’s to come. Four areas are presented to meet the needs of today’s media professionals in digital advertising, marketing, public relations, development and strategy:

Will Assurance Advertising be there?

Our very own Shahab Zargari will be one of many choice speakers of the event! You won’t want to miss his session!

Classroom-Style and “How-to” Instruction

• Seasoned professionals and newcomers finding over 30 classes ranging from viral campaigns to virtual worlds.
• Digital media channels discussed with attendees walking away with applicable takeaways for “next steps”.
• Social Media, Viral Campaigns, Video Advertising, Display Advertising, Behavioral (and data) Targeting, Mobile Advertising, APPs, In-Game Advertising, Analytics and more designed in both “beginner” and “advanced” attendee formats.

Media Opportunities

• First-hand exposure to media placements offered by publishers, creative agencies and service providers.
• Interactive exhibits featuring today’s opportunities across all channels.
• New media channels and strategies presented in an exciting atmosphere.

The “Future” of Media

• Our “digital future” witnessed through special interactive exhibits and keynotes.
• High-profile brands and professionals engaging attendees in a fun, high-energy atmosphere as they experience what’s to come.

Entertainment and Networking

• Accents with special attractions and events appealing to all the senses.
• Specialty acts and casual game tournaments presented for everyone’s participation and enjoyment.
• Cocktail “Mixers” in unique venues during evenings of assembly.

DATES: Sunday, Sept 25th – Tuesday, Sept 27th, 2011

Digital World Expo’s mission is to bring more focus on education in an engaging and fun atmosphere. Classroom sessions, hands-on activity, and engaging media opportunities will arm attendees with tools and next steps for their business endeavors at an affordable price. Become a registered attendee today for the conference you will never forget!

Bring current events into your brainstorming sessions

The prince is getting married and the whole world was more than ready to soak up the sappy moments and luxurious décor.

Women were all focused on what the dress would look like and men were wondering what the wedding would ultimately cost.

The royal family even advertised the event all over their official website, twitter, and official flickr stream!

The entire globe was interested in what the big day would look like, and everyone is now more than obsessed.

Now that the whole world is thinking about weddings, this is a great time to figure out how to write an ad that taps into this renewed passion

Here are some ideas:

Fast food: There is a luxurious wedding and when everyone sits down to eat and the waiters pull off the lids we see the fast food under there.

Hotel: Church bells are going off and the bride and groom are driving away they get to their honeymoon suite. Once they get there they see that the hotel is nothing like the brochure. “Not getting what you paid for? At ___resorts you get….”

Landscaping: We see our couple pull up to their new house still in wedding outfits. The groom lifts the lady in his arms and opens the white picket fence to reveal a front yard that looks horrible and is filled with obstacles. We see the groom work his way up to the door with difficulty, finally when he is 2 feet from the door he steps on a rake and just as the rake is about to hit him in the face– cut to the logo of the landscape company “ _____landscaping, more than just nice lawns”

These are just simple starting points that would need to be polished and revised, but you can see how easily you can take a trend and turn it around to benefit you.

If you would like some ideas for your company leave a comment or contact us! We’re always happy to help…and we don’t look good, unless you look good! (Queue wedding procession music)

“Our role is not to be controversial or even edgy. We want to be noticed — and there’s a difference,” Jeff Leslie, vice president of sales and marketing at Hacienda, told the South Bend Tribune in an interview. “We have a responsibility to (advertise) with care, and that’s why we’re pulling this ad. We made a mistake and don’t want to have a negative image in the community.”

Responsibility to advertise starts with concept approval, Mr. Leslie. There are many more ways to capture your target market’s attention than by creating, implementing and placing ads that refer to the 1978 Jonestown cult massacre in which more than 900 people died. First Kenneth Cole, then Groupon and now Hacienda? Marketing departments at these companies are really dropping the ball.

Video created for this charity recording:tinyurl.com/houndsdevoted