In an effort to push their DC ENTERTAINMENT brand of comics, movies, video games, and more, DC has ditched their age-old logo for a new one.

Brilliant reasoning aside, is this really what was approved in the end? You remember the Gap Debacle right? Is DC making the same mistake? Do you like what they’ve come up with? Yes, or no, comment below as we’d love to hear your thoughts!

We recently put out a call to readers everywhere for a short video on what they thought of our most recent book. Below are the best three we received! Wow! We’re honored! Thanks a lot!

From Mike

Click here to view the embedded video.

From Suzanne

Click here to view the embedded video.

From Bethan

Click here to view the embedded video.

Click the image below to get our book on your Kindle or Kindle app!

Wait, you want it in print? No problem!: CLICK HERE

Don’t Miss the Las Vegas Digital Media Awards

This year we’ll be sponsoring the event along with movers and shakers Zappos, Seven Magazine, Microsoft Advertising, LVIMA, YuMe, RocketFuel, Specific Media, among others.

CLICK HERE TO BUY YOUR TICKETS!

See you there!

So before you ask us why we charge what we charge, read these blog posts and you will be given a breakdown of how and why.

The best line from the entire piece is quoted below. Taking your brand management, web or print design pricing into consideration, check out this rationale for hiring an Agency to do the job versus handling the project by yourself.

“So, can you go to Kinko’s and make your own brochures? Of course you can. Clients may elect to facilitate production on their own. However, will you be able to identify issues with the spot varnish, color saturation or adjust issues from pagination? If not, the commission is well worth the quality assurance.”

Part 1 in Full

Part 2 in Full

Part 3 in Full

Who Should Attend The Mashable Media Summit Meetup in Las Vegas?

The Mashable Media Summit attracts a diverse range of professionals in digital, tech, advertising, sales, marketing, mobile, and publishing. Whether you’re a brand, agency, strategist, entrepreneur, startup, journalist, community manager, blogger or a creative, the Mashable Media Summit is a valuable opportunity to learn from and network with leaders in the industry.

When it comes to the future of media, the possibilities are endless and a number of questions arise: How will we consume news and information? Can media companies be sustained? Is print truly dead? Come to discuss all of these topics and more!

Click here to RSVP

Wednesday, November 16, 2011, 5:00 PM

The Loft by Freevi (Downtown)
450 Fremont St, Suite 167 Las Vegas, NV 89104

Here are a few topics the Mashable Media Summit will spotlight that we encourage you to discuss at your local Meetup:

Reinventing journalism with social reporting
Advancing the relationship between news organizations and their communities
Reinvigorating advertising and creating new business models
Changing the way we consume media and entertainment
Redefining the way we view privacy and our senses of self

Make Sure you use the #MediaSummit #Vegas and #Vegastech hashtags on Twitter!

Watch it on youtube and set the settings to 480p for best resolution. Also make sure you take some time to pause on each slide to read the entire text as the voiceover does not read the slides verbatim. ENJOY!

Digital World Expo – Video Campaign Development presentation

Click here to view the embedded video.

Facebook is one of the easiest pages to rank at the top when people search for your business, yet few businesses are currently optimizing their Facebook pages for search.

Click image below to view the information in large format.

Digital World Expo debuts an annual forum for professional education in all forms of interactive marketing, media, communications and advertising. Attendees will learn, train and build awareness of technology application in media and what’s to come. Four areas are presented to meet the needs of today’s media professionals in digital advertising, marketing, public relations, development and strategy:

Will Assurance Advertising be there?

Our very own Shahab Zargari will be one of many choice speakers of the event! You won’t want to miss his session!

Classroom-Style and “How-to” Instruction

• Seasoned professionals and newcomers finding over 30 classes ranging from viral campaigns to virtual worlds.
• Digital media channels discussed with attendees walking away with applicable takeaways for “next steps”.
• Social Media, Viral Campaigns, Video Advertising, Display Advertising, Behavioral (and data) Targeting, Mobile Advertising, APPs, In-Game Advertising, Analytics and more designed in both “beginner” and “advanced” attendee formats.

Media Opportunities

• First-hand exposure to media placements offered by publishers, creative agencies and service providers.
• Interactive exhibits featuring today’s opportunities across all channels.
• New media channels and strategies presented in an exciting atmosphere.

The “Future” of Media

• Our “digital future” witnessed through special interactive exhibits and keynotes.
• High-profile brands and professionals engaging attendees in a fun, high-energy atmosphere as they experience what’s to come.

Entertainment and Networking

• Accents with special attractions and events appealing to all the senses.
• Specialty acts and casual game tournaments presented for everyone’s participation and enjoyment.
• Cocktail “Mixers” in unique venues during evenings of assembly.

DATES: Sunday, Sept 25th – Tuesday, Sept 27th, 2011

Digital World Expo’s mission is to bring more focus on education in an engaging and fun atmosphere. Classroom sessions, hands-on activity, and engaging media opportunities will arm attendees with tools and next steps for their business endeavors at an affordable price. Become a registered attendee today for the conference you will never forget!

You Decide – MGM

The Comeback Kid – LUXOR

PRINT and eBOOK editions out now!

The ultimate advertising survival guide!

The book features tips, case studies and easy to digest how-to segments for all business owners and marketing managers.

What’s In It For You?

Without this book, you will be hurled into the world of trial and error, which can be costly.

Consider the small price of this guide as a way to invest in your marketing, advertising and social media education. You’ll save yourself a lot of time and frustration in the process.

This guide will teach you the in’s and outs of gaining expert status in your niche or brand.

You’ll learn how to create a powerful campaign that people will not only be receptive to, but will remember and respect. You will have people beating down your door to buy your products and services.

CLICK THE BUTTON BELOW TO READ TESTIMONIALS FOR THE BOOK AND TO ORDER YOURSELF A COPY NOW!

ISBN 978-1-257-90685-7