Digital World Expo debuts an annual forum for professional education in all forms of interactive marketing, media, communications and advertising. Attendees will learn, train and build awareness of technology application in media and what’s to come. Four areas are presented to meet the needs of today’s media professionals in digital advertising, marketing, public relations, development and strategy:

Will Assurance Advertising be there?

Our very own Shahab Zargari will be one of many choice speakers of the event! You won’t want to miss his session!

Classroom-Style and “How-to” Instruction

• Seasoned professionals and newcomers finding over 30 classes ranging from viral campaigns to virtual worlds.
• Digital media channels discussed with attendees walking away with applicable takeaways for “next steps”.
• Social Media, Viral Campaigns, Video Advertising, Display Advertising, Behavioral (and data) Targeting, Mobile Advertising, APPs, In-Game Advertising, Analytics and more designed in both “beginner” and “advanced” attendee formats.

Media Opportunities

• First-hand exposure to media placements offered by publishers, creative agencies and service providers.
• Interactive exhibits featuring today’s opportunities across all channels.
• New media channels and strategies presented in an exciting atmosphere.

The “Future” of Media

• Our “digital future” witnessed through special interactive exhibits and keynotes.
• High-profile brands and professionals engaging attendees in a fun, high-energy atmosphere as they experience what’s to come.

Entertainment and Networking

• Accents with special attractions and events appealing to all the senses.
• Specialty acts and casual game tournaments presented for everyone’s participation and enjoyment.
• Cocktail “Mixers” in unique venues during evenings of assembly.

DATES: Sunday, Sept 25th – Tuesday, Sept 27th, 2011

Digital World Expo’s mission is to bring more focus on education in an engaging and fun atmosphere. Classroom sessions, hands-on activity, and engaging media opportunities will arm attendees with tools and next steps for their business endeavors at an affordable price. Become a registered attendee today for the conference you will never forget!

PRINT and eBOOK editions out now!

The ultimate advertising survival guide!

The book features tips, case studies and easy to digest how-to segments for all business owners and marketing managers.

What’s In It For You?

Without this book, you will be hurled into the world of trial and error, which can be costly.

Consider the small price of this guide as a way to invest in your marketing, advertising and social media education. You’ll save yourself a lot of time and frustration in the process.

This guide will teach you the in’s and outs of gaining expert status in your niche or brand.

You’ll learn how to create a powerful campaign that people will not only be receptive to, but will remember and respect. You will have people beating down your door to buy your products and services.

CLICK THE BUTTON BELOW TO READ TESTIMONIALS FOR THE BOOK AND TO ORDER YOURSELF A COPY NOW!

ISBN 978-1-257-90685-7

“Our role is not to be controversial or even edgy. We want to be noticed — and there’s a difference,” Jeff Leslie, vice president of sales and marketing at Hacienda, told the South Bend Tribune in an interview. “We have a responsibility to (advertise) with care, and that’s why we’re pulling this ad. We made a mistake and don’t want to have a negative image in the community.”

Responsibility to advertise starts with concept approval, Mr. Leslie. There are many more ways to capture your target market’s attention than by creating, implementing and placing ads that refer to the 1978 Jonestown cult massacre in which more than 900 people died. First Kenneth Cole, then Groupon and now Hacienda? Marketing departments at these companies are really dropping the ball.

Check out this Flowtown infographic to see how! Just click on the image to make it large enough to read in detail!

Click on the image of the silly ad to see the full blog post at Ask a Copywriter blog!

Great Advertising Ideas to Make Your Own Ads Better: Create Promotions to Create Better Ads

Companies want to create good advertising but they tend to forget it is necessary to have something good to advertise to get peoples attention. I’ve seen many ads that are just the name or logo of some company and a slogan. Graphic design and copy alone can’t move products or sell services. Give your customer an excuse to buy from you with a unique promotion.

Recently a lot of advertisers have become more innovative as the slumping economy has created a need to be more aggressive with their promotions and they have come up with some great ideas.

If you buy a Hyundai Sonata you can get $1000 to trade in your car, some sort of $2000 dollar rebate and, last but not least, gas at the price of $1.49 for a whole year. Now if you haven’t ever worked for a car dealership, know this: these offers are no different than the normal rebates which have always been available (as far as out of pocket expense for the car company). It has just now been set up in a way that gets you thinking differently and attracts you to it because of your current needs. Everyone wants to get cheaper gas especially if you have a family and need to get a roomy car like a Sonata.

Chili’s new “Two for Twenty” deal is another great advertising idea. It’s a meal for two people for only 20 bucks. You could have always had two meals for twenty bucks at Chili’s if you try hard enough or walk in with a Sunday paper coupon, but Chili’s has taken the work out and given themselves a great excuse to run an ad campaign.

Make sure your company is doing this type of advertising. Just putting your name in the paper with a great ad concept will not entice your buyers to…well; buy anything from you right now.

One notable way to get ideas is through research. Look back at your old records to see which promotions worked. This gives you a starting point to be creative. A lot of times you can combine two old ideas to come up with one amazing promotion. So go ahead take some time and get creative.

Another way to come up with new innovative promotions is to test them. If you don’t have big money tied up in your business for rigorously testing your promotions, go ahead and talk to some of your clients. Ask them what types of promotions they would love to see offered, and out of those which promotions would be too hard to pass up.

Give your clients a reason to pick up the phone and call or to come in and buy. Create the need with a strong call to action!
Your customers will act.

The first one is a myspace ad with typos and a free or stolen image that was used which still had the original owner’s watermark! Horrible!

This next one is a McDonalds billboard that reads “My Ass” opens at 6am!!

Regarding the banner ad for myspace above: The way the copy is written you get the jist of their message, but it is confusing to read. Even the bullet points are somewhat vague and fail to create value or have a call to action. The headline is ok and it makes you want to read on, but there is no follow through. Why should anyone care to read the ad? Compare that ad’s copy to the way one of our copy writers would have done it:

Headline:
You Won’t Pay Too Much for Health Insurance Again.

Body:
At Premium Insurance Quotes we are serious about saving you money.
We compare the qualified brokers in your area and find the best brokers with the best deals.
People just like you are saving up to 47% on their insurance bills everyday.
It’s easy to stop paying over-priced premiums!

Base line:
Just call or click here now to get more information and a free quote!

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