The Assurance Blog » horrid http://www.smallbusinessmarketingandadvertisinghelp.com/blog Mon, 06 Feb 2012 01:48:43 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Bad Advertising! http://www.smallbusinessmarketingandadvertisinghelp.com/blog/2009/04/11/bad-advertising/ http://www.smallbusinessmarketingandadvertisinghelp.com/blog/2009/04/11/bad-advertising/#comments Sat, 11 Apr 2009 22:01:00 +0000 admin http://assuranceadvertising.wordpress.com/?p=13 Here are a couple really good examples taken from Frederik Samuel’s ad design blog where you see how design and copy writing really make a difference.

The first one is a myspace ad with typos and a free or stolen image that was used which still had the original owner’s watermark! Horrible!

This next one is a McDonalds billboard that reads “My Ass” opens at 6am!!

MY ASS

Regarding the banner ad for myspace above: The way the copy is written you get the jist of their message, but it is confusing to read. Even the bullet points are somewhat vague and fail to create value or have a call to action. The headline is ok and it makes you want to read on, but there is no follow through. Why should anyone care to read the ad? Compare that ad’s copy to the way one of our copy writers would have done it:

Headline:
You Won’t Pay Too Much for Health Insurance Again.

Body:
At Premium Insurance Quotes we are serious about saving you money.
We compare the qualified brokers in your area and find the best brokers with the best deals.
People just like you are saving up to 47% on their insurance bills everyday.
It’s easy to stop paying over-priced premiums!

Base line:
Just call or click here now to get more information and a free quote!

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