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So, how does Google Actually Work? [Infographic]

There’s a lot of confusion about how Google Works. This MIGHT help. Infographic by the Pay Per Click Blog

Testimonials for the book: How To Gain Assurance In Your Marketing and Advertising Techniques

Video Testimonials Galore! We recently put out a call to readers everywhere for a short video on what they thought of our most recent book. Below are the best three we received! Wow! We’re honored! Thanks a lot! From Mike From Suzanne From Bethan Click the image below to get our book on your Kindle [...]

Ever Wonder How Agencies Come Up With Their Costs?

“So, can you go to Kinko’s and make your own brochures? Of course you can. Client’s may elect to facilitate production on their own. However, will you be able to identify issues with the spot varnish, color saturation or adjust issues from pagination? If not, the commission is well worth the quality assurance.”

Mashable Media Summit Meetup

When it comes to the future of media, the possibilities are endless and a number of questions arise: How will we consume news and information? Can media companies be sustained? Is print truly dead? Come to discuss all of these topics and more!

What is a fair price for website design?

Before you tell your designers that they’re way too expensive, educate yourself on the true costs of web design

Digital World Expo – Video Campaign Development presentation

Unable to make Digital World Expo this year? Watch our presentation on Youtube!

VIDEO: Digital World Expo 2011 Highlights

This video features insightful interviews with Keynote speakers Adam Kmiec (Director of Social Media for Walgreens), Bill Pearce (who ascended the marketing ranks at consumer goods companies including Procter & Gamble, Taco Bell and Del Monte, the latter two as Chief Marketing Officer), and Dean Donaldson (Director of Media Innovation at Media Mind). Enjoy!

Optimize your Facebook pages for search

This one-pager on optimizing your Facebook pages for search offers three simple steps that will increase engagement and visibility for your business.

Creative Ideas for the Everyday Advertiser

When I think about advertising I think of the classics. You know the “Have it Your Way”’s or the “Be All that You Can Be”’s. The cause of success for these campaign slogans can be found both in the creative inspiration and the wording. Every brand needs to position itself in the mind of the target market as the solution to a need. But the challenge is establishing this quickly and memorably.

DIGITAL WORLD EXPO in Las Vegas has limited seating! Register today!

Digital World Expo debuts an annual forum for professional education in all forms of interactive marketing, media, communications and advertising. Attendees will learn, train and build awareness of technology application in media and what’s to come.