The Assurance Blog » How http://www.smallbusinessmarketingandadvertisinghelp.com/blog Thu, 17 May 2012 18:26:04 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 What is all this technology good for and can it help drum up business? http://www.smallbusinessmarketingandadvertisinghelp.com/blog/2012/03/23/what-is-all-this-technology-good-for-and-can-it-help-drum-up-business/ http://www.smallbusinessmarketingandadvertisinghelp.com/blog/2012/03/23/what-is-all-this-technology-good-for-and-can-it-help-drum-up-business/#comments Fri, 23 Mar 2012 21:37:59 +0000 admin http://www.smallbusinessmarketingandadvertisinghelp.com/blog/?p=2018 Use technology as an enabler for delivering better product and customer experiences

As part of Fast Company’s 30 Second MBA video series, Brian Solis weighed in on two very important questions all businesses must be prepared to ask themselves.

How do you change the strategic direction of your business?

How do you handle mistakes?

]]> http://www.smallbusinessmarketingandadvertisinghelp.com/blog/2012/03/23/what-is-all-this-technology-good-for-and-can-it-help-drum-up-business/feed/ 0 How to Get a Response to the Emails You’ve Worked So Hard to Write! http://www.smallbusinessmarketingandadvertisinghelp.com/blog/2012/02/24/how-to-get-a-response-to-the-emails-youve-worked-so-hard-to-write/ http://www.smallbusinessmarketingandadvertisinghelp.com/blog/2012/02/24/how-to-get-a-response-to-the-emails-youve-worked-so-hard-to-write/#comments Fri, 24 Feb 2012 20:36:39 +0000 admin http://www.smallbusinessmarketingandadvertisinghelp.com/blog/?p=1884 A Great DOs and DONTs info-graphic.

Try it out and see what happens!

source: http://www.socialnomics.net/2012/02/10/we-receive-147-e-mails-per-day-how-to-manage/

]]> http://www.smallbusinessmarketingandadvertisinghelp.com/blog/2012/02/24/how-to-get-a-response-to-the-emails-youve-worked-so-hard-to-write/feed/ 0 So, how does Google Actually Work? [Infographic] http://www.smallbusinessmarketingandadvertisinghelp.com/blog/2011/12/23/so-how-does-google-actually-work-infographic/ http://www.smallbusinessmarketingandadvertisinghelp.com/blog/2011/12/23/so-how-does-google-actually-work-infographic/#comments Fri, 23 Dec 2011 17:08:01 +0000 admin http://www.smallbusinessmarketingandadvertisinghelp.com/blog/?p=1787 There’s a lot of confusion about how Google Works. This MIGHT help.

How Google Works.

Infographic by the Pay Per Click Blog

]]> http://www.smallbusinessmarketingandadvertisinghelp.com/blog/2011/12/23/so-how-does-google-actually-work-infographic/feed/ 0 Testimonials for the book: How To Gain Assurance In Your Marketing and Advertising Techniques http://www.smallbusinessmarketingandadvertisinghelp.com/blog/2011/12/08/testimonials-for-the-book-how-to-gain-assurance-in-your-marketing-and-advertising-techniques/ http://www.smallbusinessmarketingandadvertisinghelp.com/blog/2011/12/08/testimonials-for-the-book-how-to-gain-assurance-in-your-marketing-and-advertising-techniques/#comments Thu, 08 Dec 2011 05:57:05 +0000 admin http://www.smallbusinessmarketingandadvertisinghelp.com/blog/?p=1781 Video Testimonials Galore!

We recently put out a call to readers everywhere for a short video on what they thought of our most recent book. Below are the best three we received! Wow! We’re honored! Thanks a lot!

From Mike

Click here to view the embedded video.

From Suzanne

Click here to view the embedded video.

From Bethan

Click here to view the embedded video.

Click the image below to get our book on your Kindle or Kindle app!

Wait, you want it in print? No problem!: CLICK HERE

]]> http://www.smallbusinessmarketingandadvertisinghelp.com/blog/2011/12/08/testimonials-for-the-book-how-to-gain-assurance-in-your-marketing-and-advertising-techniques/feed/ 1 Ever Wonder How Agencies Come Up With Their Costs? http://www.smallbusinessmarketingandadvertisinghelp.com/blog/2011/11/14/ever-wonder-how-agencies-come-up-with-their-costs/ http://www.smallbusinessmarketingandadvertisinghelp.com/blog/2011/11/14/ever-wonder-how-agencies-come-up-with-their-costs/#comments Mon, 14 Nov 2011 18:51:58 +0000 admin http://www.smallbusinessmarketingandadvertisinghelp.com/blog/?p=1758 The three part series on Agency Compensation linked below is from the Evok blog and it is brilliant and completely transparent. While the core audience is advertising agencies looking to figure out how to charge for their services, it gives the casual business owner insight into what agencies do for a living and the acceptable modes of payment.

So before you ask us why we charge what we charge, read these blog posts and you will be given a breakdown of how and why.

The best line from the entire piece is quoted below. Taking your brand management, web or print design pricing into consideration, check out this rationale for hiring an Agency to do the job versus handling the project by yourself.

“So, can you go to Kinko’s and make your own brochures? Of course you can. Clients may elect to facilitate production on their own. However, will you be able to identify issues with the spot varnish, color saturation or adjust issues from pagination? If not, the commission is well worth the quality assurance.”

Part 1 in Full

Part 2 in Full

Part 3 in Full

]]> http://www.smallbusinessmarketingandadvertisinghelp.com/blog/2011/11/14/ever-wonder-how-agencies-come-up-with-their-costs/feed/ 0 Mashable Media Summit Meetup http://www.smallbusinessmarketingandadvertisinghelp.com/blog/2011/10/28/mashable-media-summit-meetup/ http://www.smallbusinessmarketingandadvertisinghelp.com/blog/2011/10/28/mashable-media-summit-meetup/#comments Fri, 28 Oct 2011 18:01:44 +0000 admin http://www.smallbusinessmarketingandadvertisinghelp.com/blog/?p=1741

Who Should Attend The Mashable Media Summit Meetup in Las Vegas?

The Mashable Media Summit attracts a diverse range of professionals in digital, tech, advertising, sales, marketing, mobile, and publishing. Whether you’re a brand, agency, strategist, entrepreneur, startup, journalist, community manager, blogger or a creative, the Mashable Media Summit is a valuable opportunity to learn from and network with leaders in the industry.

When it comes to the future of media, the possibilities are endless and a number of questions arise: How will we consume news and information? Can media companies be sustained? Is print truly dead? Come to discuss all of these topics and more!

Click here to RSVP

Wednesday, November 16, 2011, 5:00 PM

The Loft by Freevi (Downtown)
450 Fremont St, Suite 167 Las Vegas, NV 89104

Here are a few topics the Mashable Media Summit will spotlight that we encourage you to discuss at your local Meetup:

Reinventing journalism with social reporting
Advancing the relationship between news organizations and their communities
Reinvigorating advertising and creating new business models
Changing the way we consume media and entertainment
Redefining the way we view privacy and our senses of self

Make Sure you use the #MediaSummit #Vegas and #Vegastech hashtags on Twitter!

]]> http://www.smallbusinessmarketingandadvertisinghelp.com/blog/2011/10/28/mashable-media-summit-meetup/feed/ 0 What is a fair price for website design? http://www.smallbusinessmarketingandadvertisinghelp.com/blog/2011/10/19/what-is-a-fair-price-for-website-design/ http://www.smallbusinessmarketingandadvertisinghelp.com/blog/2011/10/19/what-is-a-fair-price-for-website-design/#comments Wed, 19 Oct 2011 17:35:34 +0000 admin http://www.smallbusinessmarketingandadvertisinghelp.com/blog/?p=1727 Before you tell your designers that they’re way too expensive, educate yourself on the true costs of web design

Website Magazine just recently published an article which hits the nail right on the head.

“Without question, the most critical area when it comes down to pricing a website design project is the actual needs of your site. What does your company’s website require? Will you have a custom Content Management System (CMS), a shopping cart platform, blog, Flash, forum or any number of other features? How many pages will you need?

You must be aware of these needs before even looking at designers, so first and foremost you need to sit down and decide what your site is going to look like and what it will be able to do.

Of course, there are a few things that you don’t have much of a choice in and must be built into your site. The foundational elements of a website that will cost you some money include hosting, database design, business logic programming, markup, styling and graphics, standards-compliance, accessibility and testing, and continual maintenance.

You have to remember that when you’re pricing these different features, you’re paying for both the implementation and labor/time necessary to include them on your site. If you’re paying a flat fee or package rate, then they are both already included in the price, but if you’re paying hourly it can become costly if you’re asking for a lot of bells and whistles.

What it all comes down to is making sure you have the most efficient website for your company. Selecting an effective design and choosing the right designer for the job is a big undertaking, and often getting the best is not cheap. But in the end, the results should be worth the investment.”

Click here to read the article in full

]]> http://www.smallbusinessmarketingandadvertisinghelp.com/blog/2011/10/19/what-is-a-fair-price-for-website-design/feed/ 4 Digital World Expo – Video Campaign Development presentation http://www.smallbusinessmarketingandadvertisinghelp.com/blog/2011/10/02/digital-world-expo-video-campaign-development-presentation/ http://www.smallbusinessmarketingandadvertisinghelp.com/blog/2011/10/02/digital-world-expo-video-campaign-development-presentation/#comments Sun, 02 Oct 2011 15:55:31 +0000 admin http://www.smallbusinessmarketingandadvertisinghelp.com/blog/?p=1704 Unable to make Digital World Expo in 2011? Watch our presentation on Youtube!

Watch it on youtube and set the settings to 480p for best resolution. Also make sure you take some time to pause on each slide to read the entire text as the voiceover does not read the slides verbatim. ENJOY!

Digital World Expo – Video Campaign Development presentation

Click here to view the embedded video.

]]> http://www.smallbusinessmarketingandadvertisinghelp.com/blog/2011/10/02/digital-world-expo-video-campaign-development-presentation/feed/ 0 VIDEO: Digital World Expo 2011 Highlights http://www.smallbusinessmarketingandadvertisinghelp.com/blog/2011/09/30/video-digital-world-expo-2011-highlights/ http://www.smallbusinessmarketingandadvertisinghelp.com/blog/2011/09/30/video-digital-world-expo-2011-highlights/#comments Fri, 30 Sep 2011 23:24:51 +0000 admin http://www.smallbusinessmarketingandadvertisinghelp.com/blog/?p=1697 This video features insightful interviews with Keynote speakers Adam Kmiec (Director of Social Media for Walgreens), Bill Pearce (who ascended the marketing ranks at consumer goods companies including Procter & Gamble, Taco Bell and Del Monte, the latter two as Chief Marketing Officer), and Dean Donaldson (Director of Media Innovation at Media Mind). Enjoy!

Click here to view the embedded video.

]]> http://www.smallbusinessmarketingandadvertisinghelp.com/blog/2011/09/30/video-digital-world-expo-2011-highlights/feed/ 0 Optimize your Facebook pages for search http://www.smallbusinessmarketingandadvertisinghelp.com/blog/2011/09/29/optimize-your-facebook-pages-for-search/ http://www.smallbusinessmarketingandadvertisinghelp.com/blog/2011/09/29/optimize-your-facebook-pages-for-search/#comments Thu, 29 Sep 2011 20:10:43 +0000 admin http://www.smallbusinessmarketingandadvertisinghelp.com/blog/?p=1689 This one-pager on optimizing your Facebook pages for search offers three simple steps that will increase engagement and visibility for your business.

Facebook is one of the easiest pages to rank at the top when people search for your business, yet few businesses are currently optimizing their Facebook pages for search.

Click image below to view the information in large format.

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