The 2010 Blog World Expo and Social Media Conference tentative schedule

Of course, this might change from now until October, but here is Shahab’s tentative schedule at the Blog World Expo:

CLICK HERE TO VIEW IT

Come and say hello!

See the rest of the event’s photos at SpyOnVegas.com CLICK HERE

]]> http://www.smallbusinessmarketingandadvertisinghelp.com/blog/2010/08/19/photo-from-last-nights-las-vegas-tweetup/feed/ 0 http://www.smallbusinessmarketingandadvertisinghelp.com/blog/2010/05/06/how-do-old-las-vegas-hotspots-compete-with-the-glitz-and-glamour-of-new-las-vegas/ http://www.smallbusinessmarketingandadvertisinghelp.com/blog/2010/05/06/how-do-old-las-vegas-hotspots-compete-with-the-glitz-and-glamour-of-new-las-vegas/#comments Thu, 06 May 2010 21:53:22 +0000 admin http://www.smallbusinessmarketingandadvertisinghelp.com/blog/?p=459 Updating your business is one Golden Nugget of an idea

We’ve said it over and over again: the best way to increase sales is to find out what your competitors are doing; learn it, refine it, better it and then implement it.

Otherwise expect your business to wither and die.

It seems that the longer people are in business the more they forget to stay fresh and modern. You have to keep in mind that you and your business age but your target customer never does. As new people filter in, and old customers filter out, the expectations they have of companies like yours will change with them.

Which is why updating your company is so critical.

photos by Shahab Zargari

Downtown Las Vegas’ Golden Nugget, which was originally built in 1946, is one of the oldest casinos in the city and as we discussed just being around for a long time can mean next to nothing when doing business in a city like Las Vegas.

The Golden Nugget was in need of a makeover if it was going to attract customers and keep them coming back; especially when competing with new and exciting hotels that seem to pop up every year in this city.

Simple ideas can modernize a business

SO what did The Golden Nugget do?

They implemented the elegance and modern design of more recently developed casinos right there in downtown LV by building a shiny new 25-story tower.

I know you’re probably thinking: “That’s it? I could have thought of that!” and you’d be right. So let it be a lesson to you; simple ideas can also make businesses fresh again.

The Golden Nugget’s addition, which opened a month before City Center opened it’s doors, is the first new hotel tower to open downtown since former Golden Nugget owner Steve Wynn built the South Tower in 1989.

Just look at the elegance of our photos inside one of the Rush Tower rooms.

Does this look like the “Fremont Street Experience” you remember?

Marketing the new aspects of the business

This new addition has not only made the stay more enjoyable for patrons, it’s also added new marketing opportunities for the company.

Just think about it. You can stay at Aria for $200 a night on average or Mandarin for $600 a night on average; but if you stay at Golden Nugget’s new Rush Tower you are in a luxurious new hotel for as low as a hundred bucks a night? Amazing.

Can’t you just feel the deal-hunter inside you aching to take advantage of this deal?

Bravo, Golden Nugget. Bravo.

Now, it’s your turn.

Take a look around; are there things that show the age and dilapidation of your business? Well update them, and let every one know that you did!

In conclusion, a fresh coat of paint in a hip new color, a stylish new logo, the modernization of your online presence, or even updated designs on your marketing materials can be all your business needs to look and feel more exciting to potential customers.

Until next time-

Happy marketing!

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Fun Business Expo for Las Vegas Locals

The reason I attended this specific event was to help introduce the brand new Las Vegas branch of Assurance Advertising to some of the local businesses. I expected the usual boring business expo. You know, slow paced and millions of the same types of businesses. But I actually ended up having a blast!

The doors opened to the LV Chamber Expo at 12:00 on Wednesday the 24th of June, and as I walked into the Las Vegas Convention center I could instantly feel the energy radiating from its 200 exhibitors and thousands of attendees.

There were so many great resources to be connected with and tons of innovative new businesses to investigate. Technologies for clean power, video and radio resources, lots of food (including Gudfud’s amazing Hello Kitty-style packaging of jelly filled marshmallows!), and I even got to see the photographer Adam Shane’s breathtaking portfolio.

If there’s one thing to be said about the current day and age and our economy, it’s that we seem (at least in this instance) to be pushing ourselves to use new ideas, cutting-edge technologies and community networking to stimulate business and get sales. There is definitely a transformation happening in business right now, and it’s fantastic!

All in all, it was great to see businesses sporting “can do” attitudes and great new products. Not to mention the amazing job the Chamber did to promote for its members.

Bravo Las Vegas! I hope I get to visit again next year.

Reza Zargari

]]> http://www.smallbusinessmarketingandadvertisinghelp.com/blog/2009/07/02/2009-lv-business-expo-review/feed/ 0 http://www.smallbusinessmarketingandadvertisinghelp.com/blog/2009/05/25/free-marketing-and-advertising-seminar-for-southern-california-and-las-vegas-business-owners/ http://www.smallbusinessmarketingandadvertisinghelp.com/blog/2009/05/25/free-marketing-and-advertising-seminar-for-southern-california-and-las-vegas-business-owners/#comments Mon, 25 May 2009 23:08:24 +0000 admin http://assuranceadvertising.wordpress.com/?p=30 Free Marketing and Advertising seminar for Southern California and Las Vegas business owners!