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Ohhhhh, you DO want it in print?: CLICK HERE

Want to see video reviews of the book?: CLICK HERE

We recently put out a call to readers everywhere for a short video on what they thought of our most recent book. Below are the best three we received! Wow! We’re honored! Thanks a lot!

From Mike

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From Suzanne

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From Bethan

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Click the image below to get our book on your Kindle or Kindle app!

Wait, you want it in print? No problem!: CLICK HERE

So before you ask us why we charge what we charge, read these blog posts and you will be given a breakdown of how and why.

The best line from the entire piece is quoted below. Taking your brand management, web or print design pricing into consideration, check out this rationale for hiring an Agency to do the job versus handling the project by yourself.

“So, can you go to Kinko’s and make your own brochures? Of course you can. Clients may elect to facilitate production on their own. However, will you be able to identify issues with the spot varnish, color saturation or adjust issues from pagination? If not, the commission is well worth the quality assurance.”

Part 1 in Full

Part 2 in Full

Part 3 in Full

Who Should Attend The Mashable Media Summit Meetup in Las Vegas?

The Mashable Media Summit attracts a diverse range of professionals in digital, tech, advertising, sales, marketing, mobile, and publishing. Whether you’re a brand, agency, strategist, entrepreneur, startup, journalist, community manager, blogger or a creative, the Mashable Media Summit is a valuable opportunity to learn from and network with leaders in the industry.

When it comes to the future of media, the possibilities are endless and a number of questions arise: How will we consume news and information? Can media companies be sustained? Is print truly dead? Come to discuss all of these topics and more!

Click here to RSVP

Wednesday, November 16, 2011, 5:00 PM

The Loft by Freevi (Downtown)
450 Fremont St, Suite 167 Las Vegas, NV 89104

Here are a few topics the Mashable Media Summit will spotlight that we encourage you to discuss at your local Meetup:

Reinventing journalism with social reporting
Advancing the relationship between news organizations and their communities
Reinvigorating advertising and creating new business models
Changing the way we consume media and entertainment
Redefining the way we view privacy and our senses of self

Make Sure you use the #MediaSummit #Vegas and #Vegastech hashtags on Twitter!

Watch it on youtube and set the settings to 480p for best resolution. Also make sure you take some time to pause on each slide to read the entire text as the voiceover does not read the slides verbatim. ENJOY!

Digital World Expo – Video Campaign Development presentation

Click here to view the embedded video.

Who Should Use Google Analytics Premium and does this mean that Google is not going to invest in the free version moving forward?

Read this fantastic and very informative article on the subject to find out the answers to these questions and more! — Google Analytics Premium: Better Support & Goodbye Data Sampling

When I think about advertising I think of the classics. You know the “Have it Your Way”’s or the “Be All that You Can Be”’s. The cause of success for these campaign slogans can be found both in the creative inspiration and the wording. Every brand needs to position itself in the mind of the target market as the solution to a need. But the challenge is establishing this quickly and memorably.

In the two previous examples you can see that the first place to start is by looking at your consumers’ needs and discontentment’s.

Burger King unleashed “Have it Your Way” during a time when Mcdonalds and almost all other fast food venues only offered standardized menu options. This gave Burger King the inspiration to tell the public that at their establishment they could hold the pickle and onions if they wanted to.

The success of this idea not only forced their competitors to change their policies, it also brought about a change in the way the consumer looked at Burger King. And thus, a burger joint with an imperial name become the people’s champion.

So now look at your consumers. What is it they feel is missing from your competitors? What happens if they don’t get your solution to a problem? Where would they be buying the product? For whom would they be buying the product? What perceived or real benefit does your product have?

Next put out a piece of paper and number it vertically 5, 3, 2, 6, 4, 1. Based on the answers to the above questions come up with a brief embodiment of the essence of your answers. The numbers represent the amount of words you can use for each phrase or slogan.

The possibilities are endless; you can create a list for each answer, or simply do one list as a collective of all of the answers. The more the better.

Try to make this part as fluid as possible with no going back and editing anything. Chances are you won’t actually use any of the ideas that come up, but they will act as a catalyst for creative thought and will lead to your own masterful slogan.

Happy marketing!

Digital World Expo debuts an annual forum for professional education in all forms of interactive marketing, media, communications and advertising. Attendees will learn, train and build awareness of technology application in media and what’s to come. Four areas are presented to meet the needs of today’s media professionals in digital advertising, marketing, public relations, development and strategy:

Will Assurance Advertising be there?

Our very own Shahab Zargari will be one of many choice speakers of the event! You won’t want to miss his session!

Classroom-Style and “How-to” Instruction

• Seasoned professionals and newcomers finding over 30 classes ranging from viral campaigns to virtual worlds.
• Digital media channels discussed with attendees walking away with applicable takeaways for “next steps”.
• Social Media, Viral Campaigns, Video Advertising, Display Advertising, Behavioral (and data) Targeting, Mobile Advertising, APPs, In-Game Advertising, Analytics and more designed in both “beginner” and “advanced” attendee formats.

Media Opportunities

• First-hand exposure to media placements offered by publishers, creative agencies and service providers.
• Interactive exhibits featuring today’s opportunities across all channels.
• New media channels and strategies presented in an exciting atmosphere.

The “Future” of Media

• Our “digital future” witnessed through special interactive exhibits and keynotes.
• High-profile brands and professionals engaging attendees in a fun, high-energy atmosphere as they experience what’s to come.

Entertainment and Networking

• Accents with special attractions and events appealing to all the senses.
• Specialty acts and casual game tournaments presented for everyone’s participation and enjoyment.
• Cocktail “Mixers” in unique venues during evenings of assembly.

DATES: Sunday, Sept 25th – Tuesday, Sept 27th, 2011

Digital World Expo’s mission is to bring more focus on education in an engaging and fun atmosphere. Classroom sessions, hands-on activity, and engaging media opportunities will arm attendees with tools and next steps for their business endeavors at an affordable price. Become a registered attendee today for the conference you will never forget!

You Decide – MGM

The Comeback Kid – LUXOR