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Who Should Attend The Mashable Media Summit Meetup in Las Vegas?

The Mashable Media Summit attracts a diverse range of professionals in digital, tech, advertising, sales, marketing, mobile, and publishing. Whether you’re a brand, agency, strategist, entrepreneur, startup, journalist, community manager, blogger or a creative, the Mashable Media Summit is a valuable opportunity to learn from and network with leaders in the industry.

When it comes to the future of media, the possibilities are endless and a number of questions arise: How will we consume news and information? Can media companies be sustained? Is print truly dead? Come to discuss all of these topics and more!

Click here to RSVP

Wednesday, November 16, 2011, 5:00 PM

The Loft by Freevi (Downtown)
450 Fremont St, Suite 167 Las Vegas, NV 89104

Here are a few topics the Mashable Media Summit will spotlight that we encourage you to discuss at your local Meetup:

Reinventing journalism with social reporting
Advancing the relationship between news organizations and their communities
Reinvigorating advertising and creating new business models
Changing the way we consume media and entertainment
Redefining the way we view privacy and our senses of self

Make Sure you use the #MediaSummit #Vegas and #Vegastech hashtags on Twitter!

In September of 2010 Facebook disabled our access to the official Assurance Advertising facebook page due to a “content infringement” claim.

At first we thought this was a strange thing to have happen because everything on our site and any one of our social media outlets, from Flickr to Vimeo to Facebook to Youtube, all contains content we own the rights to because we have licensed or created them.

At least Youtube explains why your video is being disabled and gives you a few chances to appeal the decision. Facebook will not respond to emails, tweets or their official Facebook form designed for businesses who have lost access to their page based on content infringement.

While we see the need for such measures to be in place, all we want is an open discourse. A way to get this squared away.

And so far, mere weeks away from Christmas, our Facebook page is still disabled and Facebook is still not being responsive. This after @KristalinaS and @unmarketing tried real hard to get us contact information for higher ups at the company and after @punklawyer (one of the nation’s best lawyers by the way) scoured all of Facebook’s terms and conditions for us to see if anything there might help us out.

Be Careful!:

If a competitor does not like you they can flag your business and, without any chance to defend your side or status, Facebook will yank all of your content away from you. At that point you will be drudging along in a queue of other businesses waiting to hear something, anything, from Facebook regarding the alleged infringement and a chance to defend your content.

A look at the recent shift in Hollywood to put marketing execs in control.

All of us have had to work hard these past few years to bear the weight of this economic corpse wrapped around our necks. Even companies that have been at the top of the food chain like Disney are taking a second look at how they’re doing business.

Earlier this month Universal president Ron Meyer told sources that co-chairs Mark Struger and David Lind would be stepping down and alluded to replacements that have strong backgrounds in marketing, as opposed to the traditional movie industry candidates. This occurring after a summer of, shall we say, less than horrible turn out at the box office.

But this shuffle isn’t a solitary incident. Disney Studio’s chair Dick Cook resigned and was replaced by Disney Channel president Rick Ross whose strength is also in marketing. The same thing happened at MGM the month before, and at Paramount a month before that.

What can we learn from this management shift?

Hollywood, along with countless other industries, are beginning to realize that they need to connect with their consumers on a deeper, more proactive level. Ideas like “Hannah Montana” from the mind of Rick Ross were (surprise-surprise) a planned marketing strategy. The idea is to get people involved in all levels of the “product” by using all mediums to promote it with the end result of the consumer being constantly drawn to it. Rick knew before he even started that he was going to make his one idea fit Movies, T.V., and music. This allows for convenience to the consumer and more recognizable merchandising.

Now, I know what you’re thinking: That there has been hundreds of the so called “triple threat” stars and that the idea is nothing new. You are completely right. But take into account that most “triple threat” stars have had to work hard for years through the industry going one step at a time to finally become recognized for their multiple talents. They never had the marketing plan laid out for all three at once, nor was there a major movie company willing to invest in that kind of marketing for a future star.

But today this concept is changing Hollywood (especially in the area of children’s entertainment) and the way consumers are spending their entertainment dollars. Which just goes to show you something that may or may not have worked 5 years ago could have a totally different effect on consumers today because of changing needs.

The next hurdle for Hollywood is to create a similar style of marketing strictly aimed at adults. This is another major factor toward the aforementioned management shift. There has been tremendous loss of adult movie goers which can be attributed to new media and T.V. options available to them during this “great recession.”

We all have to find new and innovative ways to get in touch with our clients and move them to use our products or services. So if you’re in business for yourself, or work as an executive, dust off the old marketing books and really dig in… Your income may depend on it.