Tag Archive for ‘movies’ 
Product Placement for Mass Appeal
Is placing products on TV Shows, Movies and Music Videos an effective way of advertising? When working on print ads in Copywriting 101 the instructor always urged us (the students) to get the readers to believe that the ad is just another article in the magazine. That way, she would assure us, the reader will [...]
Guilty Pleasure: Gucci Hires Sin City’s Frank Miller: Advertising News
Gucci’s new Social Media campaign goes to the surreal with Frank Miller’s help
Hollywood Turns to Marketing Buffs for Help!
When the economy hits Hollywood, Hollywood hits back! A look at the recent shift in Hollywood to put marketing execs in control. All of us have had to work hard these past few years to bear the weight of this economic corpse wrapped around our necks. Even companies that have been at the top of [...]
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