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New Book: Easy to Learn Marketing, Advertising and Social Media Techniques!

HOW TO GAIN ASSURANCE IN YOUR MARKETING AND ADVERTISING TECHNIQUES – print and ebook editions now available!

So what does it take to be an effective marketer today?

What does it take to be an effective marketer? For those of you who remember our Gaining Your Customer’s Trust article, you will remember that one of the most important things businesses need to realize (something that hasn’t changed in millenia) is that you must show your prospects that you/your product will meet the right [...]

Don’t be Lazy, Use Technology

Get your business moving at the speed of technology: the lazy way Over the past couple of days I’ve been noticing that certain types of companies have not only survived the economic downturn but are actually increasing their successes. How have they done this? Well, the main trend between the companies is that they are [...]

Make Sure You Have a Good Plan for your Business- Part 4

Have a good plan for your business – Part 3 (if you missed Part 3, CLICK HERE) Have a good plan for your business -Part 4 Planning for a good business location Avoid the fatal mistake of a bad location Some years back, when I was opening my first business, I made the near lethal [...]

Make Sure You Have a Good Plan for your Business- Part 3

Have a good plan for your business – Part 3 (if you missed Part 2, CLICK HERE) Planning for your products, services, and Intellectual property In our last entry we started the Organizational Plan section of your business plan. Your assignment was to develop your Business Summary. Hopefully you now have a good grasp on [...]

“Five Reasons Why Businesses Fail” – Free E-book courtesy of Assurance Advertising

This presentation accompanied our free 2009 classes. You can now download the entire high-quality presentation as an ebook by SAVING THE EBOOK FROM THIS LINK (right click on PCs): Five Reasons Why Businesses Fail – CLICK HERE AND CHOOSE “SAVE AS” TO GET THIS FREE EBOOK!

Great Advertising Ideas to Make Your Own Ads Better!

Great Advertising Ideas to Make Your Own Ads Better: Create Promotions to Create Better Ads Companies want to create good advertising but they tend to forget it is necessary to have something good to advertise to get peoples attention. I’ve seen many ads that are just the name or logo of some company and a [...]

Should I Advertise in a Recession? *PART TWO*

Should I Advertise in a Recession? (A time to gain market share!) *PART TWO* Last time we went over two of the basic things that focus your marketing efforts to gain the clients your competitors are no longer fighting for. This time we will cover putting together all of the information you gathered and making [...]

Should I Advertise in a Recession? *PART ONE*

Should I Advertise in a Recession? (A time to gain market share!) *PART ONE* Did you know that you could set your business up to gain market share when the economy is bad? All you have to do is focus your marketing efforts to gain the clients your competitors are no longer fighting for. The [...]