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Steve Jobs: The man who understood that people don’t buy products, they buy brands

Steve Jobs hired world-class advertising agencies and invested heavily in the brilliant campaigns that they developed for him. Unlike many of his silicon chip and blue chip CEO rivals, he was also an extraordinary marketer.

Don’t be Lazy, Use Technology

Get your business moving at the speed of technology: the lazy way Over the past couple of days I’ve been noticing that certain types of companies have not only survived the economic downturn but are actually increasing their successes. How have they done this? Well, the main trend between the companies is that they are [...]