The Assurance Blog » twitter

Photos from last night’s Las Vegas tweetup

admin — Thu, 19 Aug 2010 18:32:42 +0000

From L to R: @Zobi, ME, @VegasBill & @24k at @rockandritas tweetup! #rockandritastweetup THX --> @lesthuet http://twitpic.com/2g7k5zAugust 19, 2010 4:28 pm via Twitpicassuranceagency
Assurance

See the rest of the event’s photos at SpyOnVegas.com CLICK HERE

Some of the great tweets from our TWEETUP!

admin — Sat, 10 Jul 2010 18:52:41 +0000

Awesome RT @KristalinaS @assuranceagency lovin the great conversations @ the #lvhitwtup w/ @MissMissyLV @AmandaHimes @hikingdudeJuly 2, 2010 2:53 am via HootSuiteTheLVTweetUP
Eleanor Prior

It was a Great One! Good JB @assuranceagency Thanks to @hnnmv @TasteMGMGrand for a fantastic tweetup! Thanks to all who came out! #lvhitwtupJuly 1, 2010 4:39 pm via webTasteMGMGrand
Taste MGM Grand

#lvhitwtup make your company and clients "tick" so says @assuranceagency I think I'm all over it ...check check check right @DustinIannottiJuly 1, 2010 2:08 am via TweetCasterKristalinaS
KristalinaSteininger

@assuranceagency lovin the great conversations @ the #lvhitwtup w/ @MissMissyLV @AmandaHimes @hikingdudeJuly 1, 2010 1:35 am via TweetCasterKristalinaS
KristalinaSteininger

Also... thanks to our Tweetup organizers! @sargenttl @assuranceagency. What an awesome event! Stay tuned for the next one :) #lvhitwtupJuly 2, 2010 5:14 pm via webHNNNV
HIE Henderson

How do the consumers think businesses should post on Twitter?

admin — Tue, 11 May 2010 01:51:07 +0000

Mashable interviewed some consumers and searched around the net to find out a pretty good DOs/DON’Ts list for brands on Twitter

A lot of businesses are starting to jump onto the Twitter bandwagon while others are too nervous to even give it a try for lack of time or simply not knowing how to utilize the tool.

If your business or brand is already on Twitter, is it getting you the results you were after? Are you losing more followers than gaining them? Is the voice you are giving the online presence the right voice?

The following link might help you out. It’s a great short read, and I urge all businesses, big or small, to read this and take notes. Your twitter friends will thank you for it!

CLICK HERE TO READ MASHABLE’S: 10 Dos and Don’ts for Brands on Twitter

How are blogs essential to your business marketing?

admin — Wed, 17 Feb 2010 21:04:43 +0000

Getting your blog and networking sites to work together.

Implementing programs to enhance your web marketing

Having a blog in business these days is essential; so is using networking websites. If you haven’t become a part of this new social media landscape you are about to miss the express bus to Successvile.

Why Social networking sites are important to your business

Setting up a blog, which can easily be done on sites like WordPress, writing quality information about your company and possibly some of your products is a great way to get customers. It’s also the best way to optimize your website through use of SEO, and establish yourself as an expert in your field.

However if your blog is not set up with your networking sites properly you may be wasting your time altogether because you aren’t making it readily available to your customers and target markets.

Remember the article about Lazy Technology? If not, this may be a good time to read it!

How to connect your blog to your network.

At Assurance Advertising we are pros at this. To see an example of how our network is set up check out our Twitter page , and our Facebook fan page, just to get an example.

Basically instead of just posting a series of blog posts, we maximize links and keywords on multiple sites which all ultimately lead to the blog…which itself has direct links to the main website. Keep in mind, easy connectivity is a key in directing customers where you want them to go.

Once a blog is posted, we post the link on Facebook, where all of our fans see it automatically. Our Facebook fan-page is set up to automatically take all of our posts and directly post them to twitter, no additional log in needed.

From the blog-post itself anyone in the world can repost their favorite topic onto all sorts of social media sites with the click of a button (check out the nice WORDPRESS plugin that shows up as “SHARE THE WEALTH links” below each of our posts).

We use this to repost the blog again to Linkedin, Twitter and Myspace for those who might have missed it the first time.

We can also repost all of our blog entries over and over again at different times and days so that the blogs can be seen by most of our contacts whenever it is they happen to be signing in.

This automates the blog posts so that all we have to focus on is talking with our followers about their likes, dislikes and daily lives.

Your social media accounts should always feel personal and never robotic. Remember people like doing business with humans as opposed to heartless machines.

Most companies don’t have the time or resources to manage the daunting task of keeping up with social networking. This is why Assurance Advertising offers services that handle all social media needs at a low monthly cost.

Usually this amount can prove to be less expensive than paying an employee to do this work, not to mention we employ specialists trained to write blogs that will get attention.

To find out how much it will cost to set up your company please contact us. Make sure to ask about our social media flat rate program and blog services.

Happy marketing!

Got more insight on this topic that can benefit our esteemed customers and blog fans? Make sure and leave us a comment!

Don’t be Lazy, Use Technology

admin — Sat, 23 Jan 2010 00:56:09 +0000

Get your business moving at the speed of technology: the lazy way

Over the past couple of days I’ve been noticing that certain types of companies have not only survived the economic downturn but are actually increasing their successes. How have they done this?

Well, the main trend between the companies is that they are utilizing cutting edge technology making the lives of their customers and their employees much easier, as well as using this technology to market their products more effectively.

I like to call it the “lazy technology trend.” And I think we can all learn from it.

Lazy Technology in business

What do I mean by lazy technology?

I’m not talking about technology for people too lazy to get out of bed. What I’m talking about is technology that feeds the basic human instinct, driving us to make things faster and easier.

Man made fire so it would be easier to eat and stay warm. Man invented the wheel to transport people and goods with less effort and so on.
If you follow this “lazy instinct” through the ages to modern day life, you reach a world where technology is king and fast information is his sword. You can be either knighted or beheaded by it.

Google, one of the most successful companies of our time, has always made it priority to feed this “lazy instinct”.

Their products allow people to make simple searches of the internet, email and video chat, store information, share information, use of word processors, all available on the home page. The list of lazy products they offer is growing daily.

Another example of lazy technology would be Netflix. Originally started as a website where you pay a monthly fee to rent DVD’s by mail.

Now with the use of new technology they have made renting movies and T.V. shows instantly from your computer or TV (with the use of an inexpensive adapter, X-box, PS3 and coming this spring for the Wii) an included part of the monthly service: making Netflix so much more competitive that they’re even taking clients away from cable companies.

An interesting lazy tool for businesses using twitter is Twuffer. Twuffer allows the Twitter user to compose announcements or posts and schedule their release days, weeks, even months in advance.

Companies can use this technology to schedule tweets for upcoming campaigns, promotions, specials, contests etc.: letting twuffer do all the work for them at the appointed time.

Staying on top of technology

All modern day businesses should utilize new technologies to make their products easier to use and more accessible to customers.

Microsoft had to learn this lesson the hard way. They’re just now becoming more competitive online but for years they focused only on building software that you buy at the store. The problem is that the internet and web let people get what they need instantly.

This made it hard for Microsoft to sell their products and gave companies like Google an opening into the market.

A great way to stay on top of available technology is to watch companies similar to yours (especially direct competitors) and find out what they are using to make customers lives easier. Take those ideas and improve on them.

The funny thing is, because of our lazy instinct, technology just keeps building on itself getting infinitely faster and better. To some this is a scary thought because of the competition and uncertainty technology creates.

But I feel it gives us a chance to actually make money and reach more people.

What an exciting time to be alive and in business.