Watch it on youtube and set the settings to 480p for best resolution. Also make sure you take some time to pause on each slide to read the entire text as the voiceover does not read the slides verbatim. ENJOY!

Digital World Expo – Video Campaign Development presentation

Click here to view the embedded video.

Click here to view the embedded video.

Click the image below to engage the podcasts:

Digital World Expo debuts an annual forum for professional education in all forms of interactive marketing, media, communications and advertising. Attendees will learn, train and build awareness of technology application in media and what’s to come. Four areas are presented to meet the needs of today’s media professionals in digital advertising, marketing, public relations, development and strategy:

Will Assurance Advertising be there?

Our very own Shahab Zargari will be one of many choice speakers of the event! You won’t want to miss his session!

Classroom-Style and “How-to” Instruction

• Seasoned professionals and newcomers finding over 30 classes ranging from viral campaigns to virtual worlds.
• Digital media channels discussed with attendees walking away with applicable takeaways for “next steps”.
• Social Media, Viral Campaigns, Video Advertising, Display Advertising, Behavioral (and data) Targeting, Mobile Advertising, APPs, In-Game Advertising, Analytics and more designed in both “beginner” and “advanced” attendee formats.

Media Opportunities

• First-hand exposure to media placements offered by publishers, creative agencies and service providers.
• Interactive exhibits featuring today’s opportunities across all channels.
• New media channels and strategies presented in an exciting atmosphere.

The “Future” of Media

• Our “digital future” witnessed through special interactive exhibits and keynotes.
• High-profile brands and professionals engaging attendees in a fun, high-energy atmosphere as they experience what’s to come.

Entertainment and Networking

• Accents with special attractions and events appealing to all the senses.
• Specialty acts and casual game tournaments presented for everyone’s participation and enjoyment.
• Cocktail “Mixers” in unique venues during evenings of assembly.

DATES: Sunday, Sept 25th – Tuesday, Sept 27th, 2011

Digital World Expo’s mission is to bring more focus on education in an engaging and fun atmosphere. Classroom sessions, hands-on activity, and engaging media opportunities will arm attendees with tools and next steps for their business endeavors at an affordable price. Become a registered attendee today for the conference you will never forget!

You Decide – MGM

The Comeback Kid – LUXOR

PRINT and eBOOK editions out now!

The ultimate advertising survival guide!

The book features tips, case studies and easy to digest how-to segments for all business owners and marketing managers.

What’s In It For You?

Without this book, you will be hurled into the world of trial and error, which can be costly.

Consider the small price of this guide as a way to invest in your marketing, advertising and social media education. You’ll save yourself a lot of time and frustration in the process.

This guide will teach you the in’s and outs of gaining expert status in your niche or brand.

You’ll learn how to create a powerful campaign that people will not only be receptive to, but will remember and respect. You will have people beating down your door to buy your products and services.

CLICK THE BUTTON BELOW TO READ TESTIMONIALS FOR THE BOOK AND TO ORDER YOURSELF A COPY NOW!

ISBN 978-1-257-90685-7

Social Media Marketing 2011 Las Vegas is bringing together leading brands and marketing experts to explore the viral power of social networks, and we will be tweeting the information straight to you LIVE all day tomorrow – follow us at @assuranceagency now if you haven’t already and stay tuned!

During this one-day event, a team of renowned marketing experts will provide guidance on how to effectively engage with customers via social media, give tips on how to maximize the impact of campaigns and offer insights into new services to try and trends to watch out for.

Topics to expect:
Viral Social Media Campaigns: What Works
The Press Talks: How to get Digital PR for your Company
Insider Look: How Tech Writers Cover Social Media
A/B Testing for Social Media
How to Build Communities for Brands

Click HERE for more information about the event!

Watching the new video promoting the 2nd Generation Intel® Core™ i5 processor on my Macbook Pro with the 1st generation i7 processor was not at all as exciting as the creative content of the video itself.

This video, created by independent San Francisco ad agency Venables Bell & Partners and directed by award-winning Smith & Foulkes, is nothing short of amazing.

Remember why OK GO made it big? Know why the Old Spice Guy was so famous? It’s because those videos had one thing in common: a very memorable surprise at every turn. Youtube didn’t make those videos viral, the video content did. Don’t forget that. Now, take the creative OOMPH and meticulous choreography of those videos and couple it with fantastic story telling (a storyline that makes you care about and believe in characters embodied within the 90+ second spot) and you’ve got yourself one hell of a chase scene.

Not only do the “Bad Guys” chase her through Prague, they also chase her through iTunes, Youtube, Google Earth, Flickr, Microsoft Office, Adobe Creative Suite, super nintendo-style video games……just to name a few.

Next time you think about making a commercial for TV or simply for online consumption, remember this video and the way you react to it.

Check it out for yourself right here. Sit back, relax, and let the creative juices sink in.

Click here to view the embedded video.